Creative Director

Role Overview: You will be joining Blue Tea, India's leading herbal tea brand, as a Brand Manager - Visual Communication. Your role will involve leading the creative team, developing and implementing the brand's creative strategy, and ensuring visual appeal and coherence across various platforms. As a part of the team, you will contribute to making herbal tea a household favorite worldwide by blending tradition with innovation. Key Responsibilities: - Lead the creative team consisting of design, content, and social media professionals. Take charge of the creative vision and ensure consistency in tonality and visual appeal. - Translate the brand's growth objectives into actionable creative strategies and break them down into function-level plans. - Oversee the development of various projects such as packaging design, social media creatives, ad copies, video assets, and landing pages. Set deadlines, strategize implementation, and manage end-to-end execution. - Brainstorm and develop creative concepts, ensuring innovation and effectiveness in the team's work. - Stay updated with current trends, cultural codes, and customer preferences to create communications that resonate with the brand's audience. - Optimize the creative strategy continuously based on quantitative parameters to drive key metrics like CTR, CVR, Thumb Stop rates, and view-through rates. Qualifications Required: - Proven experience (3-8 years) in leading diverse creative teams with a focus on graphic design or copywriting. - Demonstrated expertise in developing marketing and advertising campaigns, from conceptualization to production oversight, managing shoots, and creating brand strategy documents. (Note: No additional details about the company were provided in the job description.),