Creative Director - Marketing specialist - Hospitality Portfolio

Creative Director - Marketing specialist - Hospitality Portfolio

leadership role | Pune

Together Hospitality

About Together Hospitality

Marketing Creative Director

Roles and Responsibilities:

1.Portfolio-Level Strategy

• Craft the annual marketing roadmap per venue - positioning, guest targets, channel mix, budgets, KPIs.
• Translate business goals (covers, APC, revenue) into clear quarterly marketing OKRs and hit them.

2.Brand Storytelling, Copy & Community Building

• Mine the soul of each concept and shape narratives that spark tribes - think mezcal masterclasses at Juju or vinyl brunch clubs at Elephant & Co.
• Write and refine high-impact copy across channels (menus, videos VO, posts, ads, email, press releases) that sounds like the brand and sells like your best host.
• Build and nurture guest communities via email, socials, events and loyalty funnels; measure LTV, not just likes.

3.Content, Social & Shoots

• Oversee always-on production: calendars, copy, reels, photography, UGC seeding.
• Direct shoots (food, cocktail, lifestyle) that feel editorial, not stock - ensure every post drives footfall.

4.PR, Events & Collaborations

• Secure regular earned media - menu drops, chef/bar-takeover stories, city guides.
• Plan headline events & guest-shift calendars; land the right collabs with spirits brands, artists, and indie labels to keep the buzz alive.

5.Team Leadership & SOPs

• Lead a seven-person squad (design, copy, social, photo/video).
• Build airtight SOPs for briefs, approvals, asset management, and post-campaign debriefs.
• Mentor for speed + craft; hire freelancers only when truly additive.

6.Performance, Budget & P&L

• Own marketing budgets; track CAC, ROI and venue-specific P&Ls.
• Run experiments, double-down on what works, cut what doesn’t - no vanity spend.

Must-Haves

• 8–10 yrs hospitality/F&B marketing -

  Multi-venue or group role where you’ve launched concepts and driven YoY footfall growth.

• Proven storyteller -

  Campaigns that turned venues into “must-visit” spots; community initiatives that show sustained engagement.

• Full-funnel operator -

  Paid social, SEO, CRM, influencer, PR - can pick and mix channels for specific goals.

• Event & collab track record -

  Planned sell-out brunches, celebrity bar shifts, or city-wide pop-ups; can negotiate brand-partner deals.

• P&L accountability -

  You’ve managed ₹ cr budgets, forecasted ROI, and presented numbers to leadership/investors.

• Leadership chops -

  Built or managed creative & digital teams; set SOPs that scale quality without slowing speed.

• Data & tools fluency -

  GA4, Meta Ads, Klaviyo/Mailchimp, Sprout, Looker Studio (or similar) for real-time dashboards.

• Presentation & networking flair -

  Equally comfortable pitching to a liquor giant, briefing the photographer, or high-fiving guests on event night.

Why Together Hospitality

• Portfolio breadth:

  8 distinct concepts, endless creative runway.

• Partner-track:

  influence strategy, share upside, zero micro-management.

• Purpose-built brands:

  Elephant & Co., Cobbler & Crew, Gather & Juju — real culture, real creativity

• People-first culture:

  supportive teams, flexible & respectful work environment

• Ownership:

  autonomy, accountability, and a say in how we grow