Creative Copywriter

Location: Remote (India based)

Experience: 4+ Years

Industry: Luxury, Real Estate, Hospitality, Lifestyle,

Company: ps&co Brand Marketing Consultancy

About ps&co

ps&co is a Singapore based boutique brand marketing consultancy that partners with luxury, lifestyle, and real estate businesses across the globe to build brands that inspire. We build compelling, human centered brands through sharp strategy, emotive storytelling, and elevated aesthetic design.

The Role

We’re looking for a high-calibre, strategic, and versatile Creative Copywriter to join ps & co - someone who blends instinct with intellect, craft with concept, and aesthetics with impact.

This isn’t your average content writing role. It demands sharp brand thinking, visual sensitivity, tone control, and an editorial sensibility across campaigns, websites, digital platforms, scripts, social media, and storytelling decks.

You’ll shape voice, story, and messaging across some of the most exciting and nuanced sectors: luxury real estate, lifestyle, and hospitality. Whether it’s scripting an ad film, refining a website, or creating a refined carousel post, your words will need to adapt, flex, and elevate - always with clarity, elegance, and purpose.

You’ll report to the Founder and work directly with the Creative and Account teams bringing your originality, empathy, and thinking power to every brief. If you find equal joy in crafting a poetic manifesto and writing a smart high-converting CTA, you’ll feel right at home here.

Your Responsibilities

1. Brand Strategy & Messaging

• Translate brand strategy into messaging frameworks and voice guidelines
• Build content calendars, campaign outlines, and messaging architecture
• Shape narratives that feel cohesive across digital, print, motion, and space
• Translate insights and positioning into emotionally resonant brand stories
• Tailor narratives for shorter attention spans while maintaining depth

2. Concept Development & Campaigns

• Ideate, write, and execute original, strategic creative concepts based on client briefs
• Develop campaign taglines, hero ideas, and messaging ladders for pitch decks and client & consultancy campaigns
• Turn sharp insights into brand storytelling that breaks category norms
• Partner with design to bring ideas to life across touchpoints
• Repurpose narratives for 360-degree brand presence

3. Storytelling & Editorial Content

• Write elevated, human-centered stories with brand nuance and narrative shape
• Switch effortlessly between poetic, editorial, punchy, and performance tones
• Publish weekly articles (original + repurposed) across lifestyle, design, real estate, and brand-building topics

4. Digital, Social & Short-form Content

• Write compelling, elegant, and trend-aware content across Instagram, LinkedIn, reels, and paid campaigns
• Create refined content to showcase our past work and ongoing campaigns
• Know what works on social, and what transcends trends

5. Scripting & Film Narratives

• Write scripts for testimonial films, ads, reels, interviews, and brand stories
• Collaborate with design and production to storyboard, visualise, and deliver narrative-led videos

6. AI + Creative Collaboration

• Use GenAI tools to augment (not replace) your thinking, ideation, and creative output
• Collaborate with the design team by writing descriptive prompts and helping translate verbal direction into aesthetic explorations
• Stay ahead of creative tools that can accelerate excellence

7. ps&co Brand & Thought Leadership

• Shaping and evolve the ps & co brand voice across website, decks, IPs, and socials to translate and bring alive founder’s brand vision
• Contribute to founder-led essays, articles, and thought pieces that reflect our strategic and soulful lens

8. Research & Cultural Insight

• Stay on top of campaigns, cultural shifts, and trends across design, hospitality, architecture, real estate, and lifestyle
• Turn observations into insights, insights into narratives, and narratives into concepts

9. Craft, Editing & Quality Control

• Proofread, fact-check, and polish everything - from a caption to a keynote script
• Ensure consistency in voice, tone, grammar, purpose, and polish
• Raise the creative bar, and bring rigour to every draft

10. Collaboration & Presentation

• Present and justify your ideas clearly to internal teams and clients
• Participate in creative reviews, brainstorming sessions, and campaign planning
• Work across multiple disciplines with a shared goal of producing iconic impactful work

11. Strategic Thinking for Decks, Pitches & Proposals

• Partner with the founder to develop original brand concepts, messaging strategy, and creative narrative for new business pitches
• Craft pitch decks, creative territories, taglines, and campaign frameworks with clarity, depth, and emotional intelligence
• Write and shape insight-driven brand positioning, value propositions, and storytelling territories
• Balance logic and flair to make decks both persuasive and poetic
• Collaborate closely during live pitch prep and reviews, often under tight timelines

You’re Right for This Role If You…

• Have 4+ years of experience in copywriting, content strategy, or creative writing — preferably in an agency or brand marketing setup
• Are passionate about luxury, lifestyle, interiors, design, and hospitality
• Can think like a strategist and write like a lifestyle editor
• Are fluent in social media and brand marketing trends
• Understand how to write for emotion, action, and attention
• Can adapt to multiple tones - from Belmond to Byredo, Bvlgari to Billie Eilish
• Are curious, observant, self-aware, and always refining your craft
• Believe in creativity that’s both visually-led and insight-led
• Are open to feedback, collaborative by nature, and hungry to grow
• Are unfazed by deadlines and will do what needs to be done
• Know that ideas are precious, not disposable - and always worth protecting

Skills That Matter

• Language: Strong command of grammar, good vocabulary, rhythm, and flow
• Tone Adaptability: From poetic to performance, luxury to lifestyle
• Organization: Handle multiple projects and juggle timelines with ease
• Collaboration: Communicate clearly across disciplines
• Research: Connect cultural, consumer, and creative dots into insight
• Presentation: Confidently explain copy choices and creative direction

Why Join ps & co?

5 Reasons to Work With Us

• Global Exposure: Work with clients across India, Indonesia, Singapore, and beyond
• Creative Depth: We value rigour, strategy, and soulful storytelling
• Founder-led Mentorship: Learn directly from the founder with 14+ years of experience across award-winning campaigns
• High-Trust Culture: Independent thinking is celebrated, not micromanaged
• Creative Autonomy: Your voice, ideas, and perspective matter deeply here

How to Apply

📧 Send your resume, writing portfolio (incl. pre-AI and post-AI samples), and a short cover note to:

hinggista@pscobrandmarketing.com

Subject Line: Creative Copywriter – [Your Name]

Your Cover Note (200–300 words) should answer:

• Why did you choose to become a copywriter?
• What excites you about brand storytelling?
• Why do you want to work with ps&co?
• In the age of AI, why do creative copywriters still matter?

⚠️ Applications without writing samples will not be reviewed.

Other Requirements

• Fully remote (India) with reliable internet
• Own laptop and distraction-free workspace
• Willingness to occasionally work across time zones and travel when needed for shoots