Creative Copywriter

Company Description

BankSathi is fintech platform empowering financial advisors to establish an online presence and sell financial products effortlessly. We offer over 100 financial products from 65+ FIs including Including HDFC bank, IDFC, Axis etc, enabling customers to compare and buy the best services. Since our launch in January 2020, we have grown to over 20 lakh advisors across 19233 pin codes in India, serving over 2Cr customers. We provide comprehensive training for our advisors, led by financial experts. Our mission is to become the largest distributor of financial products by 2025 and to reshape the Indian Fintech model with 'Digital Bharat.'

What You’ll Do

• Write clear, compelling, and actionable copy across the app—onboarding screens, product pages, CTAs, alerts, banners, and more.
• Simplify financial and credit-related information so that even a first-time app user feels confident and informed.
• Build trust through language—explain “what,” “why,” and “how” in simple, friendly terms.
• Work closely with product, design, and growth teams to craft copy that drives user engagement and conversions.
• A/B test different copy styles and formats to continuously improve performance.
• Maintain brand tone and consistency across all touchpoints while adapting the language based on the page intent (education vs. conversion vs. support).
• Translate key user actions into intuitive, non-jargon prompts that drive forward movement.

Who You Are

• 2–5 years of experience in app copywriting, UX writing, or product content strategy.
• Strong portfolio of writing for digital products—especially mobile apps.
• Excellent grasp of user behavior and what makes users click, trust, and convert.
• Ability to explain complex topics (like credit scores, loan reports, AI-based recommendations) in simple, friendly language.
• Understanding of Indian fintech or credit ecosystem is a big plus.
• Comfortable working in fast-paced, iterative environments and collaborating with cross-functional teams.
• Bonus: Familiarity with Hindi or other vernacular languages.

Bonus Skills (Nice-to-Have)

• Prior work on personal finance, credit score, or fintech platforms.
• Understanding of A/B testing tools and user feedback loops.

Why Join us?

• Help millions of Indians build their creditworthiness and unlock better financial futures.
• Be part of a high-impact early team defining the product voice and user experience.
• Work on a purpose-driven app with real social impact.
• High ownership, fast learning, and visible impact on app success metrics.

📩 How to Apply

Send your resume + writing samples (preferably UX/app examples) to hr@banksathi.com with subject line: “App Copywriter – [Your Name]”