Creative Copywriter

NYASA Media Agency

Job Responsibilities:

• Develop Engaging Copy: Write creative and persuasive copy for advertisements, social media, digital campaigns, print materials, and scripts.
• Brand Alignment: Work closely with clients, designers, and marketing teams to ensure messaging aligns with brand identity, objectives, and target audience.
• Research & Strategy: Conduct market and competitor research to understand trends, audience behaviour, and industry best practices, incorporating insights into copywriting strategies.
• Content Editing & Proofreading: Ensure clarity, consistency, and brand voice in all copy by editing and refining written materials before publication.
• Tagline Development: Create catchy and impactful slogans, taglines, and calls to action that drive engagement and conversions.
• Campaign Ideation: Brainstorm and contribute innovative ideas for ad campaigns, promotional materials, and content strategies.
• SEO Optimization: Write and optimize web content for search engines, ensuring high visibility and engagement.
• Project Management: Manage multiple writing projects under tight deadlines while maintaining quality and creativity.
• Collaboration: Coordinate with designers, marketing strategists, and account managers to create cohesive and effective campaigns.
• Stay Updated: Keep up with industry trends, emerging technologies, and evolving content marketing strategies to enhance copy effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Copywriter in an advertising agency or similar environment.
• Exceptional writing, editing, and proofreading skills.
• Strong creative thinking and storytelling abilities.
• Ability to work on multiple projects under tight deadlines.
• Familiarity with SEO best practices and digital marketing trends.
• Excellent communication and collaboration skills.
• Portfolio showcasing previous work in advertising copywriting.