Creative Copywriter

Job Description

Key Responsibilities: Content Writing & Copywriting: Develop high-quality, engaging copy for various mediums, including digital ads, social media, websites, email campaigns, video scripts, print materials, and more. Craft persuasive headlines, taglines, and long-form content that align with brand voice and campaign objectives. Collaborate closely with creative directors, designers, and strategists to ensure the messaging complements visual elements. Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. Creative Strategy: Contribute to brainstorming sessions, bringing innovative ideas and fresh perspectives to campaigns. Understand client objectives, target audiences, and market trends to develop messaging strategies that resonate. Analyze campaign performance and adapt copy based on insights and feedback. Team Management: Lead and mentor a team of junior copywriters, fostering a culture of creativity and collaboration. Assign and oversee copywriting tasks, ensuring timely delivery of high-quality work. Provide constructive feedback, guidance, and training to help team members improve their writing skills and creative thinking. Conduct regular team meetings to discuss progress, address challenges, and share updates on projects. Evaluate team performance, recognizing achievements and identifying areas for development. Team Collaboration: Work with account managers to understand their brand voice, messaging goals, and target audience. Present creative concepts and copy to clients and account manager, addressing feedback and incorporating revisions effectively. Project Coordination: Collaborate with project managers to prioritize tasks and manage workloads for the copywriting team. Ensure all content aligns with project timelines and client expectations. Coordinate with other departments, such as design, marketing, and strategy, to ensure cohesive campaign execution. Trend Awareness & Innovation: Stay updated on industry trends, consumer behaviour, and emerging platforms to create relevant and impactful content. Experiment with new copy styles, formats, and approaches to keep campaigns fresh and engaging. Share insights and best practices with the team to elevate the overall quality of work. Quality Assurance: Uphold the highest standards of writing quality across all projects. Ensure consistency in tone, style, and brand messaging across all client materials. Review and approve the final copy for all major campaigns and projects. Qualification: Bachelor’s degree in English, Communications, Advertising, or a related field. 3-5 years of experience in copywriting, with at least 2 years in a leadership or senior role. Proven track record of creating impactful copy for diverse industries and platforms. Exceptional writing, editing, and proofreading skills, with a strong grasp of grammar and style. Ability to handle multiple projects and meet deadlines in a fast-paced environment. Excellent leadership, communication, and interpersonal skills. Show more Show less