Creative AI Lead

About IdeateLab:

IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, renowned for pushing the boundaries of creativity and innovation. We are on an ambitious journey to become India's No.1 AI-driven creative agency, transforming the landscape of brand communication through cutting-edge artificial intelligence. We believe in augmenting human ingenuity with AI, delivering unparalleled efficiency, groundbreaking creative outputs, and measurable impact for our clients. 

Role Overview:

Creative AI Lead

Key Responsibilities:

• AI Strategy & Vision:

  Develop and execute a comprehensive AI strategy that aligns with the agency’s vision to become India's No.1 AI creative agency, identifying opportunities for AI integration across all creative and operational facets. 

• Creative Transformation & Automation:

  Lead the transformation of traditional creative units into fully AI-automated and workflow-driven teams, ensuring seamless integration of AI tools and processes. 

• Team Leadership & Mentorship:

  Build, mentor, and inspire a high-performing team of creatives and technologists, fostering a culture of innovation, experimentation, and continuous learning in AI. 

• AI Filmmaking & Content Production:

  Champion and be adept in AI filmmaking, leveraging AI tools for scriptwriting, visual effects, editing, animation, and generating high-quality video content to push creative boundaries. 

• Workflow Optimization:

  Implement AI-driven solutions to streamline project management, content creation, design iteration, and overall operational efficiency across the agency. 

• Client Collaboration & Innovation:

  Collaborate closely with clients to understand their objectives and deliver innovative, AI-enhanced creative solutions that drive maximum impact and achieve strategic goals. 

• Thought Leadership & R&D:

  Stay abreast of the latest AI advancements, emerging technologies, and industry best practices, continuously experimenting with new AI tools and techniques to maintain the agency's competitive edge. 

• Quality & Ethical Standards:

  Ensure that all AI-generated content and workflows adhere to the highest standards of quality, brand guidelines, and ethical AI practices. 

Desired Skills & Experience:

• Proven experience in a senior creative or strategic role within a digital or advertising agency. 
• Demonstrated success in leading a significant migration from traditional creative setups to AI-driven automation and workflows. 
• Deep expertise and hands-on proficiency with a wide array of AI creative tools, including nextgen generative AI  and AI-powered production pipelines. 
• A strong portfolio showcasing creative excellence, with specific examples of AI-enhanced work and transformative projects. 
• Exceptional leadership, communication, and presentation skills, with the ability to articulate complex AI concepts to diverse audiences, including clients and internal teams. 
• Strategic thinker with an analytical mindset and a passion for creative problem-solving. 
• Ability to manage multiple projects, balance creative quality with operational efficiency, and drive impactful results. 

Qualifications:

• Bachelor's or Master's degree in Marketing, Advertising, Film, Design, Computer Science, or a related creative or technical field. 
• 10+ years of progressive experience in the creative industry, with at least 3-5 years in a leadership role focused on AI integration and transformation. 

Why Join Us:

This is an unparalleled opportunity to shape the future of creativity in India. You will be instrumental in leading a cutting-edge agency, working with ambitious brands, and pioneering innovative AI solutions. We offer a vibrant work environment, competitive compensation, and the chance to leave a lasting legacy as we strive to become India's No.1 AI creative agency. If you are a visionary leader who thrives at the intersection of creativity and technology, we invite you to embark on this exciting journey with us. 

Apply now by sharing your resume with us at chro@ideatelab.com