Copywriter

Key Responsibilities:

• Develop

  high-quality, brand-aligned copy

  for campaigns, digital ads, social media, website, packaging, and email marketing.
• Oversee and guide the creative team on messaging, tonality, and storytelling direction.
• Collaborate with design, marketing, and product teams to ensure cohesive brand communication.
• Write impactful

  product stories

  , benefits communication, and launch messaging.
• Review, edit, and refine content created by junior writers or agencies to maintain Foxtale’s voice.
• Conduct market and competitor research to keep communication fresh and relevant.
• Work closely with performance marketing teams to create

  CTR-friendly ad copy

• Assist in developing scripts for video content, influencer briefs, and brand films.
• Manage copy timelines, workflow, and quality checks for all deliverables.

Requirements:

• 3–6 years of professional copywriting experience, preferably in

  beauty, wellness, lifestyle, or D2C

  brands.
• Strong creative writing skills with the ability to switch between long-form and short-form formats.
• Experience writing for

  digital-first brands

  , social media, and performance ads.
• Excellent command over English with a keen eye for detail and brand tonality.
• Ability to interpret briefs, contribute ideas, and build strong narratives.
• Experience managing content calendars, workflows, and cross-functional communication.
• A strong portfolio showcasing diverse writing samples.

What You’ll Bring

• A consumer-first mindset with an understanding of today’s beauty audience.
• Ability to balance creativity with clarity and marketing goals.
• Leadership skills to guide junior writers, freelancers, and creative partners.
• Curiosity, trend awareness, and passion for beauty, skincare, and digital storytelling.

Why Join Foxtale?

• Chance to shape the voice of a fast-growing Indian skincare brand.
• Creative freedom with an enthusiastic and collaborative team.
• Exposure to large-scale campaigns, influencer collaborations, and digital innovations.

Apply now at shreya.mallick@foxtale.in