Content Writer

About the Role

We’re looking for a sharp, emotionally intelligent Content Writer to shape and scale our digital voice across platforms. This role blends storytelling, strategy, scriptwriting, and community thinking. You’ll write across formats, Instagram, LinkedIn, YouTube, Telegram, and blogs, and play a key role in bringing our content engine to life. You’ll work closely with the brand and creative team to build conversations, not just content, and use your words to make people feel seen, understood, and engaged. Key Responsibilities: Content Writing & Strategy

● Write clear, compelling content for Instagram, LinkedIn, and YouTube: reels, carousels, captions, scripts, and shorts.

● Script short-form and long-form videos (30s-60s reels, 5-10 min explainers, interview segments, founder features).

● Own and manage the content calendar across platforms: weekly rollouts, campaigns, and seasonal themes.

● Ideate and co-create original brand campaigns: writing for launches, social experiments, and founder-led storytelling. Community Engagement

● Build content to engage online communities (Telegram/ Reddit): conversation prompts, weekly rituals, and interactive posts.

● Encourage participation through relatable content, polls, and authentic storytelling.

● Keep a pulse on audience sentiment and adapt tone/content accordingly. SEO & Research Content

● Write long-form content (blogs, explainers, FAQs) that drives organic traffic and educates audiences.

● Conduct ongoing topic and keyword research using SEO tools (Google Trends, SEMrush, etc.).

● Repurpose high-performing content across platforms for maximum impact. Campaigns & Founder Content

● Support brand campaigns with copywriting for ads, testimonials, emailers, and product launches.

● Shape the voice and content of key stakeholders: writing posts, scripts, or articles from a founder or expert POV. Who You Are

● 2-4 years of experience in content writing, copywriting, or editorial roles (experience in D2C, wellness, or community brands is a bonus).

● Strong command over tone, can write with warmth, credibility, and clarity.

● Prior experience writing across social, blog, and video formats.

● Comfortable with calendar planning, idea generation, and executing content end-to-end.

● Working knowledge of SEO, content repurposing, and basic performance metrics. Bonus if You Have

● Experience in scripting for YouTube or podcast-style content.

● Hands-on community management or audience engagement experience.