Content Writer (Finance)

15 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

About Our Client:


Designation: Content Writer (Finance)

Location: Spaze Itech Park, Sec-49, Gurgaon

Experience: 2+ years of experience

Qualification: Graduate (Finance background preferred)


About the role:


Responsibilities:

  • Research, write, and edit high-quality blogs, articles, whitepapers, and website copy on life, health, motor, travel, and general insurance topics.
  • Create educational and SEO-optimized content that explains policy features, benefits, claims, underwriting, and regulatory updates in simple, engaging language.
  • Develop comparison pages, guides, and marketing copy to enhance financial literacy, support lead generation, and drive policy conversions.
  • Stay updated on IRDAI guidelines, market trends, and InsurTech developments to ensure factual accuracy and compliance.
  • Analyze competitor content, track performance metrics (CTR, rankings, dwell time), and optimize for better visibility and engagement.
  • Collaborate with marketing, SEO, and product teams to maintain consistent messaging and ensure timely publishing across digital platforms.
  • Requirements:

    • 2–5 years of experience in content writing for the

      insurance or BFSI sector

      (life, health, or general insurance).
    • Strong portfolio of articles, guides, or product pages related to insurance, financial planning, or InsurTech.
    • Understanding of insurance concepts such as premiums, claims, underwriting, risk management, and policy types.
    • Experience with SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics (GA4).
    • Excellent research, writing, and editing skills with strong attention to factual detail.
    • Ability to translate technical insurance content into reader-friendly, engaging language.


    About Hireginie:

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