Content Writer (English & Arabic)

About the Role

E-commerce Content Writer

Key Responsibilities

1. Product Content Creation

• Write clear, engaging, and persuasive product descriptions, titles, and bullet points for website and marketplaces (Amazon, Flipkart, Nykaa, etc.).
• Create SEO-optimised copy including keywords, meta tags, and alt text.
• Ensure accuracy of product specs, pricing, and benefits.

• Write and adapt product content in Arabic when required.

2. Brand Storytelling & Creative Copy

• Develop landing page, blog, and campaign copy that aligns with brand tone and positioning.
• Support marketing campaigns (social, email, paid ads) with creative copy.
• Craft headlines, banners, taglines, and CTAs that drive conversions.

• Deliver bilingual (English + Arabic) creative copy for regional markets.

3. Content Planning & Optimisation

• Research competitor content and marketplace trends to identify opportunities.
• Collaborate with SEO/Performance Marketing to refine keyword strategies.
• Regularly update and refresh product content based on performance data and reviews.

• Conduct keyword research in both English and Arabic when applicable.

4. Cross-team Collaboration

• Work closely with design, merchandising, and marketing teams to ensure consistent messaging.
• Coordinate with photographers/videographers to ensure imagery matches content.

• Work with regional teams to ensure Arabic content aligns with cultural and linguistic standards.

5. Compliance & Quality Assurance

• Adhere to brand guidelines, grammar, and style standards.
• Ensure all content meets legal and platform compliance requirements.

• Maintain high language accuracy in both English and Arabic.

Key KPIs / Metrics

• Content accuracy & on-time delivery
• Organic search rankings and traffic
• Conversion rate improvement on updated pages
• Marketplace content score (A+ Content, Brand Store metrics)
• Bounce rate / engagement metrics

Qualifications & Skills

• Bachelor’s degree in English, Journalism, Marketing, or related field.
• 1–4 years of experience in content writing for e-commerce / digital marketing.
• Excellent command of English (grammar, spelling, style).

• Strong proficiency in written Arabic (mandatory/preferred—your choice).

• Knowledge of SEO best practices and keyword research tools.
• Familiarity with CMS, Shopify, Magento, or marketplace content upload systems.
• Ability to write both short-form and long-form content with attention to detail.

Preferred

• Experience with A+ Content, Brand Stores, and e-commerce copywriting.
• Understanding of performance metrics and CRO.
• Exposure to product photography/video workflows.

• Experience writing Arabic content for GCC markets is an added advantage.