Content Writer

Join Our Team at Cureocity!

Company Overview

Cureocity, based in Kochi, is a trailblazing HealthTech company redefining wellness through science-backed, holistic healthcare solutions. Our unique approach integrates medical consultations, psychological care, personalized fitness training, and diet management to prevent and manage lifestyle diseases. By leveraging cutting-edge technology, we make globally accessible, people-centered wellness a reality.

About the Role: Content Writer

We are seeking a talented and strategic Content & Performance Writer to join our marketing team.You will be responsible for creating compelling content that builds our brand, educates our audience, and drives meaningful action. A key part of this role will be creating performance-driven content, including persuasive ad copy and high-converting landing pages designed to drive immediate results. You understand that a powerful hook is essential, that a clear point of view (POV) builds authority, and that every word must serve a purpose.

Key Responsibilities

• Brand Content Creation:

  Write clear, compelling, and high-quality long-form content to build authority and organic traffic, including blog posts, articles, white papers, and case studies.

• Performance Copywriting: Develop and write compelling, direct-response copy for performance marketing channels, including Google Ads, social media ads (Meta, LinkedIn), landing pages, and calls-to-action (CTAs).

• Conversion-Focused Content:

  Craft persuasive copy for our website, email marketing campaigns, and other conversion-focused assets.

• Strategic Planning:

  Collaborate with the marketing team to develop content strategies and editorial calendars that support both brand-building and lead-generation goals.

• Audience-Centric Writing:

  Conduct thorough research to deeply understand our target audience's pain points and motivations, and use that insight to craft resonant copy for every stage of the customer journey.

• SEO Optimization:

  Apply SEO best practices to all long-form content to increase organic visibility and traffic.

• Testing & Optimization: Collaborate with the marketing team to A/B test ad copy, headlines, and CTAs to continuously improve conversion rates.

• Brand Voice Mastery:

  Internalize and champion the Cureocity brand voice and tone, ensuring consistency across all communication channels.

• Editing and Proofreading:

  Meticulously edit your own work and assist in editing content from other team members to ensure it is error-free, clear, and on-brand.

Qualifications & Skills

• Proven Experience:

  1+ years of professional writing experience, with a portfolio that showcases both brand-focused content and direct-response copy.

• Strong Portfolio:

  A portfolio of published work that demonstrates exceptional writing skill, stylistic versatility, and a clear understanding of how to write for different goals (e.g., engagement vs. conversion).

• Performance Writing Experience: Demonstrable experience writing ad copy and other performance-focused content that drives measurable results (clicks, leads, sales). Familiarity with A/B testing principles is highly desirable.

• Deep Understanding of "The Science":

  Demonstrable knowledge of content marketing, SEO principles, content structure, and audience psychology.

• Exceptional Storyteller:

  The ability to transform complex topics or simple ideas into engaging, relatable, and memorable narratives.

• Impeccable Attention to Detail:

  Outstanding grammar, spelling, and proofreading skills.

• Tech-Savvy:

  Familiarity with content management systems (like WordPress), SEO tools (like Ahrefs, SEMrush), and

  ad platforms (like Google Ads, Meta Business Suite) is a strong plus.

Why Cureocity?

At Cureocity, you’ll be part of a mission-driven team dedicated to transforming healthcare. Be a voice in promoting holistic wellness and join us in shaping a healthier tomorrow!

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