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Accenture in India
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Content Mgmt Advisory Analyst

Content Mgmt Advisory Analyst

Accenture in India

3 - 5 years

0 Lacs

Mumbai Metropolitan Region

Posted:2 days ago| Platform:

Apply

Skills Required

content marketing strategies strategy consulting technology network power drive data engagement ads design development scheduling messaging compliance publishing checks visual integrity monitoring training support troubleshooting collaboration integration workflow documentation reporting resolve report analysis updating

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Social Media Strategies

Designation:

Content Mgmt Advisory Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.

What are we looking for?

Content Review & Accuracy Check: o Conduct thorough pre-scheduling reviews of social media posts to ensure that all content adheres to brand guidelines, messaging, and compliance standards, including proper tone of voice, accurate hashtags, relevant disclaimers, and working links. o Ensure that all visuals, copy, and media used in posts meet quality standards, are aligned with the campaign objectives, and are suitable for the target audience on each platform. o Collaborate with content teams and the posting team to identify potential gaps or discrepancies in content and recommend improvements before it is scheduled for publishing.
Post-Publishing Quality Control: o Perform random or batch post-publishing checks across all channels to ensure content is displayed correctly and without errors. This includes verifying the visual integrity of posts, ensuring links are functioning, and confirming that no content has been omitted or improperly formatted. o Investigate any discrepancies between the planned content and what actually appears on social media platforms, taking corrective action where necessary.
Error Monitoring & Continuous Improvement:
Training & Best Practice Support: o Assist in developing and conducting training sessions for the posting team on quality control procedures, best practices for social media content, and how to ensure compliance with brand and platform guidelines. o Share insights on industry trends, platform-specific rules, and common pitfalls to enhance the posting team s overall understanding of social media quality assurance. o Support the team with troubleshooting and real-time assistance, providing guidance on how to fix common issues related to content publishing or compliance errors.
Collaboration with Cross-Functional Teams: o Work closely with the social media team, content creators, and other stakeholders to ensure seamless integration of quality assurance processes within the overall content workflow. o Provide feedback and collaborate on process improvements, ensuring the smooth, error-free delivery of high-quality content across all social media platforms.
Documentation & Reporting: o Document quality issues, errors, and the steps taken to resolve them, creating a knowledge base for future reference. o Regularly report on the performance of social media content in terms of quality compliance and identify opportunities Roles and Responsibilities:
In this role you are required to do analysis and solving of lower-complexity problems
Your day to day interaction is with peers within Accenture before updating supervisors
In this role you may have limited exposure with clients and/or Accenture management
You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
The decisions you make impact your own work and may impact the work of others
You will be an individual contributor as a part of a team, with a focused scope of work
Please note that this role may require you to work in rotational shifts

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Content Mgmt Advisory Analyst