Content Marketing Specialist

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ABOUT DHPL

Hair & Compounds, Inc.

OUR STORY

After more than 22 years, together with Hair & Compounds, we have built a strong reputation for creating and providing human hair products in the high-end hair extension market. Our products are recognized in Hollywood, Manhattan, London, Ontario, and over a hundred more cities.

At DHPL, we apply advanced business techniques and R&D to drive growth and quality. Our culture values curiosity, experimentation, and continuous learning, fostering an environment where innovation thrives. 

As part of DHPL, you will work on diverse projects from multiple companies under one ownership.

Our Projects & Brands:

• Hair & Compounds: A premium B2B e-commerce brand serving hair stylists and celebrity salons across the US. Known for ethically sourced, 100% human hair extensions, Hair & Compounds is a trusted name in Hollywood and top salons nationwide.
• VitaBae: A consumer wellness brand offering clean, science-backed prenatal vitamin supplements. With demand growing rapidly in the US market, DHPL is setting up a new manufacturing unit in Chennai to support scale and compliance.
• CX Analytix: A SaaS product built in-house to help companies collect and analyze customer feedback using Net Promoter Score (NPS). Currently in MVP stage, the product is tailored for Indian businesses and aims to make customer satisfaction tracking simple and actionable.

IT DEPARTMENT:

We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.

JOB RESPONSIBILITIES

• Develop and execute a data-backed content marketing strategy aligned with business goals, SEO objectives, and market expansion plans.
• Collaborate with a team of content writers, and Graphic Designers to ensure high-quality output.
• Utilize content performance analytics to optimize engagement and conversion rates.
• Conduct in-depth audience research to create culturally relevant and impactful content.
• Oversee multi-platform content distribution (blogs, social media, email marketing).
• Work closely with SEO, product, and marketing teams to ensure cohesive messaging.
• Continuously track and analyze content performance, making strategic adjustments based on data.

QUALIFICATIONS

• Bachelor's/Master’s degree in Marketing, Communications, or Business.
• Proven work experience in content marketing or related roles, preferably in SaaS or B2C
• Strong analytical skills and a passion for working with data and numbers to drive marketing decisions.
• Familiarity with SEO best practices and optimization techniques.
• Detail-oriented mindset with strong organizational skills, ability to manage multiple projects simultaneously, and meet deadlines.
• Ability to think strategically and creatively to develop innovative marketing campaigns.
• Proficiency in content management tools (CMS), Google Analytics, SEMrush

REPORT TO

Marketing Manager (India), Operation Manager (United States)

WORK HOURS & BENEFITS

Our Management Approach:

Benefits We Provide

• Office timings from 9 am to 5:30 pm from Monday to Friday.

• Salary

  : Best in the industry based on experience and skill set.
• Probation Period: 6 Months
• Medical Insurance for 2.00 lac p.a after 3 months of Joining.  

• Social Security includes

  - Provident Fund and Gratuity on completion of 5 yrs of service as per Tamil Nadu factories act.
• 10 days of Paid Leave and 8 Casual Leave will be provided for the Year.