Content Marketer

Job Overview

Responsibilities

• Social Media Strategy & Execution: Develop, implement, and optimize content strategies for Meta (Facebook & Instagram), X (Twitter), Pinterest, and LinkedIn to enhance engagement and brand visibility.
• Content Creation & AI-Driven Scaling: Leverage SEMrush AI Creative, Copy.ai, and other AI content tools to generate compelling content for social media and blogs.
• SEO & Keyword Research: Use SEMrush for in-depth keyword research, content optimization, and competitive analysis to enhance organic social media performance.
• Blog Creation & Management: Write, optimize, and publish SEO-driven blog content to boost organic traffic and complement social media engagement.
• Visual Content Design: Create eye-catching graphics, ad creatives, and blog visuals using Canva and Adobe Photoshop (Photoshop is an added advantage).
• Social Media Advertising: Plan and execute paid campaigns across Meta, LinkedIn, and Pinterest to drive targeted reach and conversions.
• Performance Tracking & Optimization: Analyze content performance using SEMrush, Google Analytics, and platform-specific analytics to refine content strategies and maximize results.
  

Skills

• SEMrush Expertise – Proficiency in keyword research, content optimization, and competitive analysis.
• AI Content Generation Tools – Experience with SEMrush AI Creative, Copy.ai for scaling content across blogs and social media.
• Social Media Management – Hands-on experience managing and optimizing Meta, X, Pinterest, and LinkedIn (both organic and paid).
• Content Creation & Blogging – Ability to write high-quality, SEO-optimized blogs and social media content.
• Graphic Design Skills – Proficiency in Canva (Adobe Photoshop is an added advantage).
• Strong Analytical Skills – Ability to track social media traffic, user behavior, and campaign performance, using insights to improve strategy.
• Creativity & Trend Awareness – Stay up-to-date with the latest social media trends, platform updates, and AI-driven marketing innovations.
  

Experience

• Experience required is 3-6 years.
• Experience in B2B marketing or SaaS-based companies is a plus.
• Familiarity with scheduling and automation tools like Hootsuite, Buffer, or Sprout Social.
• Understanding of influencer collaborations and community engagement strategies.