Content Marketer

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Position Overview

We invite Content Marketer / Technical Content Strategist to serve as the "intellectual engine" of our marketing team. This is not a role for a generalist copywriter; we need a strategist who can translate complex technical capabilities in AI, Cloud, and Enterprise transformation solutions into compelling B2B narratives for C-suite decision-makers in Banking, healthcare, and Manufacturing. You will own the end-to-end customer journey, from top-of-funnel awareness to bottom-of-funnel conversion, ensuring our messaging aligns with our strategic growth in the US and UK/Europe markets.

Key Responsibilities

• Inbound Lead Funnel Ownership:

  Design and execute content campaigns (emails, social) specifically built to drive inbound lead generation, with a primary focus on generating Marketing Qualified Leads (MQLs).

• Customer Journey Mapping:

  Own the narrative across all media and channels, ensuring a cohesive story from the first LinkedIn touchpoint to deep-dive technical webinars.

• Editorial Calendar Management:

  Research industry trends on enterprise solutions to develop and own a 90-day rolling editorial calendar aligned with company growth sprints.

• Heavy-Lifting Content Creation:

  Write authoritative "heavy-lifting" assets, including whitepapers, detailed case studies, executive-level blog posts, and webinar decks.

• SEO for B2B Complexity:

  Optimize content for high-intent, long-tail keywords used by enterprise decision-makers (e.g., "enterprise insurance claims automation compliance").

• Sales Enablement:

  Translate complex technical concepts into battle cards, one-pagers, email templates, and event collaterals that empower our sales team during the Go-To-Market process.

Qualifications & Requirements

• Experience:

  Up to 7 years of proven experience in B2B tech content marketing.

• Proven Track Record:

  Must provide case studies demonstrating success in building and scaling inbound lead funnels that deliver measurable ROI.

• Technical Aptitude:

  A technical background is highly preferred. If not from a tech background, candidates must demonstrate the "intellectual curiosity" to interview subject matter experts (SMEs) and extract deep technical insights.

Tools & Technology Stack

You will be expected to leverage and master our core marketing stack:

• Research/SEO: SEMrush, Ahrefs, Google Alerts.
• Content Production: tools like Jasper.ai (as a drafting accelerator).
• Workflow: Asana (for editorial calendar and project management).
• Analytics: HubSpot or GA for lead tracking and performance reporting.

Key Performance Indicators (KPIs)

• Number of Marketing Qualified Leads (MQLs) generated from gated content.
• Organic search rankings for strategic technical solution keywords.
• Successful delivery and engagement rates of the 90-day editorial calendar.