Content Marketer- Founder's Office

About the Role:

Content Marketer

own our content and brand engine

If you enjoy turning open-ended problems into crisp narratives, finding fresh angles to tell stories, and seeing your work translate into real leads and conversations — this role is for you.

 We’re not looking for someone to manage writers — we’re looking for someone who writes, thinks, and ships.

What You’ll Do:

1. Own the Narrative

You’ll define and refine how we talk about who we are and what we do — across all services.

• Create positioning and messaging frameworks for our core service lines.
• Rewrite web pages, landing pages, and one-pagers for clarity and conversion.
• Keep our content aligned across social, email, and sales touchpoints.
•  

  Example:

   Turning a technical service (like “HubSpot automation setup”) into a crisp story that speaks to a CRO’s pain — “automate what slows revenue down.”

2. Drive Inbound & Brand Growth

You’ll take charge of inbound and distribution motions that generate conversations and leads.

• Build and execute monthly content campaigns around defined themes.
• Manage content calendars and publish consistently across key channels (LinkedIn, blog, email, HubSpot).
• Track what converts and double down on the right formats and channels.
•  

  Example:

   Turning a thought post on LinkedIn into a downloadable framework, then a nurture email — driving 20+ inbound leads from one narrative thread.

3. Create, Don’t Just Manage

You’ll be hands-on in content creation, with creative ownership from idea to publish.

• Write articles, playbooks, and campaigns that make the brand stand out.
• Conceptualize visuals, videos, or infographics with design teams.
• Keep our tone conversational yet credible.
•  

  Example:

   Taking a 2-hour customer interview and turning it into a “behind-the-scenes teardown” post with a hook that builds credibility and reach.

4. Execute End-to-End

You’ll take campaigns from idea to launch and keep them moving.

• Define clear briefs, manage timelines, and ship assets on schedule.
• Partner with delivery, design, and RevOps to bring GTM stories to life.
• Track performance and iterate based on real outcomes.
•  

  Example:

   A 3-week campaign that starts as a blog idea → turns into a mini-guide → shared on LinkedIn → results in demo requests — you’ll own that chain.

5. Stay Curious & Street-Smart

You’ll bring creativity, awareness, and smart execution to everything you do.

• Stay on top of trends in AI, GTM, HubSpot, and B2B marketing.
• Identify new content angles or community platforms to plug into.
• Spot creative opportunities early — and act on them.
•  

  Example:

   Seeing a trending “AI-in-marketing” conversation and quickly crafting a sharp, timely post that ties back to our point of view.

What Success Looks Like:

impact.

Key KPIs (within 3–6 months)

Content Production

Long-form pieces/month, campaign assets/month

Consistent publishing cadence (in numbers)

Inbound Growth

% of inbound leads attributed to marketing content

Target: 25–30% of qualified pipeline

Distribution & Reach

Post impressions, engagement rate, followers growth

10–15% MoM growth in organic reach

Conversion Performance

Landing page CVR, content-assisted deals

2–3 deals influenced per quarter

Brand Signals

Mentions, shares, replies, qualitative feedback

Visible brand conversations in the ecosystem

Who You Are:

• A strong writer who can think in systems, not just sentences.
• Someone who can go from “why” to “what” to “how” without handholding.
• Creative enough to find new angles, analytical enough to measure what works.
• Comfortable balancing multiple projects and still delivering consistency.
• You think in outcomes — not just campaigns.

Experience We’re Looking For:

• 4–6 years in content marketing or integrated marketing roles.
• Proven ability to build inbound or brand-led growth engines.
• Skilled at copywriting, research, and campaign planning.
• Comfortable working with HubSpot or similar GTM tools.
• Evidence of creative, measurable campaigns that drove visibility or leads.

What You’ll Love Here:

• You’ll get space to 

  own and shape

   how our brand shows up.
• You’ll work on meaningful campaigns that blend strategy and creativity.
• You’ll learn to connect brand, content, and pipeline — not just create noise.
• You’ll be part of a team that values curiosity, clarity, and results over fluff.