Content Manager

Job description:

About SuperBottoms

We are not a me-too brand. We are category creators.

At SuperBottoms you get to build a category from scratch and not just push another me-too product. SuperBottoms is India’s first certified and No. 1 voted eco-friendly cloth diaper brand. From quirky cloth diapers and langots to India’s softest underwear, our products are fun, sustainable and affordable. We are now a 100 Cr+ D2C brand trusted by lakhs of parents.

Why We Are Exciting �

Category creators – build something new, not copy what exists,

Community driven – learn how to engage and grow a 1 lakh+ strong parent tribe,

Innovation every day – freedom to experiment and create in a culture that values ideas People first – ethical, transparent and caring workplace where teams and communities come first.

Planet first – sustainability is at the core of everything we do,

Our Investors Backed by Venture Catalysts, DSG Consumer Partners, Saama Capital, and Lok Capital—believers in our mission to build sustainable consumer brands from India.

Job Overview:

About the Role

We are looking for a Content Strategist who can define, lead, and execute the overall content vision for SuperBottoms. This role blends creativity with business strategy — requiring a deep understanding of storytelling, digital communication, and performance-driven content.

You will be responsible for developing the brand’s tone, content direction, and storytelling across all channels. Managing and mentoring a team of copywriters, you will collaborate closely with the creative, marketing, and performance teams to deliver content that inspires, converts, and builds long-term brand equity.

Roles and Responsibilities

Overall Content Planning (Imagery + Tonality)

• Define and implement the visual direction and verbal tone of the brand across all content formats.
• Conceptualize mood boards, design references, and sample content buckets with the design team to ensure consistent brand expression.
• Collaborate with internal creative and design teams to plan and execute campaigns and content pieces.

Brand Story

• Craft and refine a compelling brand narrative that reflects SuperBottoms’ values, purpose, and unique voice.
• Ensure consistent representation of this narrative across packaging, website, social media, and marketing communication.

Product Storytelling

• Develop storytelling frameworks for hero and new products focused on consumer benefits and emotional connect.
• Create copy and visual reference briefs that communicate product USPs across platforms and formats.

Cataloguing Content Strategy

• Build and maintain a comprehensive cataloguing strategy for all platforms including guidelines for titles, bullet points, A+ content, and visuals.
• Partner with the E-commerce team to optimize listings that are both conversion-driven and aligned with brand tone.

Performance-led Content (PERF)

• Conceptualize and guide performance-focused creative assets – static and video – that drive engagement and conversions.
• Build frameworks for performance creatives based on target personas, campaign objectives, and seasonal trends.
• Analyze content performance regularly and evolve messaging strategies based on insights and data.

Team Leadership & Collaboration

• Lead a team of copywriters and content creators, ensuring consistent quality and on-brand messaging.
• Collaborate with creative, content, marketing, and performance teams to ensure alignment between brand storytelling and business goals.
• Track content performance, calculate ROI, and document learnings for continuous improvement.

Deliverables

• Defined brand tonality and content voice guidelines
• Comprehensive brand story and communication framework
• Product story templates for key SKUs and new launches
• Monthly content calendar for social media and performance marketing
• Campaign conceptualization for ad creatives (static + video)
• Recommendations and insights based on content performance

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 4–7 years of experience in content strategy, brand communication, or digital marketing, preferably in a D2C or consumer brand.
• Proven expertise in performance-oriented and storytelling-driven content.
• Strong leadership and mentoring abilities to guide a team of writers and creatives.
• Strong understanding of content analytics and ability to translate insights into actionable strategies.

Key Skills

• Strategic mindset with a strong creative instinct.
• Exceptional storytelling and brand-building capabilities.
• Proven ability to craft and guide sales and ad copies that perform.
• Deep understanding of digital content formats across platforms.
• Strong communication, planning, and cross-functional collaboration skills.
• Self-starter with high ownership and ability to thrive in a fast-paced, evolving environment.

Work Model

Hybrid – Two days a week at our Mumbai co-working office, with flexibility for remote work.

What You’ll Get

• Opportunity to shape the voice and storytelling of a 100 Cr+ D2C brand trusted by parents across India.
• Freedom to conceptualize and execute high-impact content strategies.
• Exposure to India’s largest and most engaged parenting community.
• A people-first, collaborative, and innovation-driven culture.

Interested ? Drop us your resume and portfolio at hr@superbottoms.com

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person