Content Manager

Senior Manager / Manager – Content (Individual Contributor Role)

Key Responsibilities

• Owned the strategic and editorial direction for multi-channel B2B content supporting marketing campaigns, GTM initiatives, product positioning, and lead-generation objectives.

• Developed high-quality long-form and short-form content, including thought leadership pieces, industry narratives, product pages, landing pages, sales collateral, video scripts, and analyst-backed articles.

• Used AI tools (ChatGPT, Gemini, Perplexity, and internal platforms) to streamline research extraction, accelerate drafts, and manage large-scale content operations while maintaining factual accuracy and editorial quality.

• Collaborated with product, research, SEO, and sales teams to refine messaging, align content with business priorities, and maintain a consistent brand voice across all touch points.

• Translated analyst insights, market data, and technical content into clear, senior-reader-focused narratives tailored for enterprise clients, consultants, and CXO-level stakeholders.

• Established and managed a structured editorial calendar with defined governance, review cycles, and quality standards.

• Reviewed and optimised existing content using analytics, user behaviour insights, and SEO performance metrics.

• Implemented robust content QA processes covering structure, clarity, narrative strength, brand alignment, and SEO hygiene.

• Maintained strong industry awareness and competitive benchmarking to ensure content remains relevant in fast-evolving B2B markets.

Qualifications & Experience

• Master’s degree in Marketing, Communications, Journalism, or related fields.

• 8–10 years of experience in B2B content creation, content marketing, or editorial roles.

• Proven experience producing high-quality content for global business and enterprise audiences.

• Strong expertise in content structuring, narrative clarity, research interpretation, and SEO best practices.

• Hands-on experience using AI tools for research assistance, drafting, and content operations at scale.

• Ability to work independently, manage multiple projects simultaneously, and uphold high editorial standards.

• Strong analytical mindset with the ability to link content performance to business outcomes.

About Mordor Intelligence