Content & Email Campaign Executive

Our Vision:

Help IIT Bombay rank among the top engineering and technology institutes worldwide by fostering strong relationships with its alumni, corporations and philanthropists.

About us:

The Indian Institute of Technology Bombay, set up in 1958 as the second IIT, is recognised worldwide as a leader in the field of science and engineering education and research. The Institute was granted the status of 'Institution of Eminence' by the Ministry of Education (the then Ministry of Human Resources Development) on July 9, 2018. IIT Bombay is reputed for the quality of its faculty, cutting edge research, industry relations and the outstanding calibre of students graduating from its undergraduate and postgraduate programmes. The Institute has 17 academic departments, 35 other academic entities (Centres/ Programmes/ Academic facilities/ Hubs/ Externally funded centres and Labs) and three schools. Over the last six decades, more than 75,000 engineers and scientists have graduated from the Institute. It is served by 751 faculty members and about 150 visiting and part-time faculty considered not only amongst the best within the country but also highly recognised in the world for achievements in the field of education and research. On June 4, 2024, IIT Bombay was ranked 1st in India and 118th in the world in the Quacquarelli Symonds (QS) World University Rankings for 2025. On March 12, 2025, IIT Bombay was ranked 28th in Engineering and Technology in the Quacquarelli Symonds (QS) World University Rankings by Subject for 2025.

IITB DRF assists fundraising endeavours by way of donor solicitations, managing donor programs, maintaining financial accounts and reporting details of all activities implemented with alumni donations.

Job Purpose:

We are seeking a proactive and detail-oriented Content & Email Campaign Executive to manage newsletters, coordinate email campaigns, handle audience data, and ensure effective web content management using CMS tools. The ideal candidate will have hands-on experience with platforms like Raiser’s Edge, Netcore, WordPress, and email marketing tools.

Key Responsibilities:

1. Newsletter & Content Management

• Design, draft, and manage newsletters for the Dean ACR and CSR initiatives using website CMS and email tools.
• Coordinate with internal teams and stakeholders for timely content inputs and approvals.

2. Email Campaign Execution

• Schedule and execute email campaigns using platforms such as Netcore, Thunderbird, and Raiser’s Edge.
• Ensure proper segmentation, error-free setup, and timely dispatch of all campaigns.

3. Data Handling & List Management

• Create and run queries in Raiser’s Edge for targeted email list generation.
• Clean, format, and prepare lists according to campaign requirements.
• Import and manage final audience lists in Netcore for execution.

4. Platform & Tool Coordination

• Serve as the primary Point of Contact (POC) for Netcore and WordPress tools.
• Troubleshoot basic technical issues and coordinate with vendors/support teams when escalation is required.

5. CMS Operations

• Upload, update, and manage web content using WordPress CMS.
• Work with design and development teams for technical updates and enhancements.

6. Reporting & Analytics

• Generate detailed performance reports for email campaigns and website content.
• Analyze results and provide actionable insights to improve future communication strategies.

Desired Experience/ competencies:

• Bachelor’s degree in Communications, Marketing, IT, or a related field.
• 2–4 years of experience in email marketing, content management, or related roles.
• Hands-on experience with Raiser’s Edge, Netcore, WordPress, and standard email campaign tools.
• Strong knowledge of HTML emails and CMS operations.
• Analytical skills to interpret data and provide meaningful insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines with attention to detail.