Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title:

Content Creator – Skincare Brand

Location:

Mumbai

Department:

Marketing

Reports to:

Marketing Manager / Head of Brand

About Us

At RAS, we believe skincare is more than routine—it's a ritual of self-care. We are a growing skincare brand focused on clean, science-backed formulations that deliver real results. We're seeking a creative and strategic Content Creator to help us tell our story, grow our community, and elevate our digital presence.

Role Summary

We’re looking for a passionate and beauty-savvy Content Creator who understands skincare, social media, and storytelling. This person will be responsible for planning, creating, and publishing high-quality content across our digital platforms to increase brand awareness, engage our audience, and drive growth.

Key Responsibilities

  • Develop and execute content strategies aligned with brand and campaign goals.
  • Create original, high-quality content for Instagram, TikTok, YouTube, website, email, and other digital platforms.
  • Write compelling copy for posts, videos, product descriptions, and newsletters.
  • Collaborate with the marketing, product, and design teams to conceptualize content around product launches, skincare education, and brand storytelling.
  • Stay up-to-date with skincare trends, competitor content, and platform updates to ensure fresh and relevant content.
  • Repurpose content for multiple formats and audiences while maintaining brand voice and visual identity.
  • Occasionally appear on camera for tutorials, product demonstrations, or behind-the-scenes content (if comfortable).
  • Track content performance metrics and optimize future content based on insights.

Requirements

  • 1+ year of experience in content creation, social media, or digital marketing (preferably in the beauty/skincare space).
  • Strong understanding of social media platforms, especially Instagram, TikTok, and YouTube.
  • Excellent writing and storytelling skills with attention to detail and tone.
  • Proficient in photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
  • Passionate about skincare, beauty, and wellness.
  • Highly organized, creative, and self-motivated.
  • Basic knowledge of SEO and email marketing is a plus.

Preferred Qualifications

  • Experience working with beauty influencers or UGC campaigns.
  • On-camera presence or video presentation skills.
  • Understanding of skincare ingredients and routines.
  • Familiarity with content scheduling tools (e.g., Later, Hootsuite, Notion, etc.).

Why Join Us?

  • Work with a passionate, innovative team that cares about people and the planet.
  • Opportunity to grow in a fast-scaling beauty brand.
  • Employee discounts and wellness perks.
  • A collaborative, creative, and flexible work environment.
Skills: content strategy,content creation,storytelling,social media,video editing,instagram,photo editing,seo,email marketing,digital marketing,copywriting,content design

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