GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.
As a Content / Copy Writer, you will be responsible for crafting clear, engaging, and brand-aligned content across digital platforms to drive awareness, engagement, and conversions. You will work on a mix of social media copies, ad copies, website content, landing pages, blogs, emailers, and scripts, closely collaborating with social media, design, and performance marketing teams to bring ideas to life in words that perform.
Key Responsibilities
Content Strategy & Ideation
-
Understand brand, audience, and campaign goals to plan content.
-
Contribute to weekly/monthly content calendars (social, website, email).
-
Ideate hooks, campaign themes, and headline angles with the team.
Copywriting – Performance & Brand
-
Write clear, compelling copy for social posts/reels, ads, websites, landing pages, emailers, WhatsApp, and basic video scripts.
-
Adapt tone of voice as per brand (formal, conversational, witty, emotional).
-
Ensure all copy is crisp, error-free, and aligned with brand and performance goals.
Long-Form Content
-
Draft and edit blogs, articles, case studies, FAQs, and microsite content.
-
Structure content for clarity, flow, and readability.
-
Repurpose long-form content into short social/email/ad snippets.
SEO & Content Optimization
-
Write with basic SEO best practices (keywords, headings, meta descriptions, intent).
-
Coordinate with SEO teams to refine content for target keywords.
-
Maintain a consistent brand voice with search-friendly structure.
Social Media & Campaign Content
-
Develop hooks, captions, hashtags, CTAs, and campaign copies for each platform.
-
Support with copies for carousels, reels, stories, static posts, and announcements.
-
Align content with trends, topical days, and relevant cultural moments.
Collaboration & Stakeholder Management
-
Work with Social Media, Performance, and Design teams to align copy with creatives and campaign objectives.
-
Coordinate with Account Managers/Clients to understand briefs and refine messaging.
-
Participate in reviews and iterate based on feedback without losing intent.
Analytics, Feedback & Improvement
-
Review performance metrics (CTR, engagement, saves, shares, conversions) with teams.
-
Use insights to improve hooks, messaging, and formats.
-
Maintain a bank of high-performing copies, brand phrases, and taglines.
Market, Brand & Trend Awareness
-
Stay updated on content, copy, and social trends.
-
Track competitor communication to suggest fresh and differentiated messaging.
Education: Bachelor’s degree in Mass Communication, Journalism, Media, English, Marketing, or any related field.
Experience: 2–4 years of hands-on experience as a Content Writer / Copywriter in a digital agency or brand environment.
Skills & Competencies
-
A strong writing portfolio is mandatory.
-
Excellent command over written English, with strong grammar, clarity, and storytelling ability.
-
Proven ability to write for multiple formats:
-
Short-form (ads, posts, captions, hooks, CTAs)
-
Long-form (blogs, website content, case studies)
-
Scripts and campaign ideas
-
Understanding of how content works across Instagram, Facebook, LinkedIn, YouTube, websites, and email.
-
Basic understanding of SEO, digital marketing funnels, and performance metrics like CTR, engagement, and conversions (good to have).
-
Strong research skills – ability to understand new industries, simplify complex topics, and make them engaging for the audience.
-
Ability to handle multiple brands, priorities, and deadlines in a fast-paced agency setup.
-
Experience with education, real estate, or service-led brands.
-
Familiarity with tools like Google Docs, Slides, Notion, or any collaborative platforms.
-
Opportunity to work on diverse brands and industries across multiple digital channels.
-
Ownership over brand messaging, campaign copy, and content direction for assigned accounts.
-
Collaborative, creative, and feedback-driven work culture within a growing digital agency.
-
Continuous learning through exposure to live campaigns, performance data, and cross-team collaboration.
-
Scope to grow into Senior Copywriter / Content Strategist, lead messaging frameworks, and mentor junior writers as the team scales.
