Content and Copy writer

Job Purpose

Content & Copywriting Manager

Key Responsibilities

1. Content Strategy & Planning

• Develop and execute a content strategy aligned with brand positioning and business goals.
  

• Plan monthly and quarterly content calendars for website, blogs, social media, and campaigns.
  

• Collaborate with cross-functional teams (marketing, sales, design, product) to identify content opportunities.
  

2. Copywriting & Content Creation

• Write, edit, and proofread clear, concise, and engaging content for:
  

  • Website & landing pages
    

  • Social media (LinkedIn, Instagram, Facebook, YouTube, Twitter/X)
    

  • Email campaigns & newsletters
    

  • Product descriptions, brochures, and catalogues
    

  • Ad campaigns (Google, Meta, Print, and OOH)
    

• solar energy industry

3. SEO & Digital Optimization

• Research keywords and integrate SEO best practices into blogs and web content.
  

• Optimize website content for organic reach and ranking.
  

• Track content performance through analytics tools (Google Analytics, Search Console, SEMrush).
  

4. Brand Communication & Tone

• Maintain a consistent brand voice and tone across all content platforms.
  

• clean, green, and sustainable energy innovation

• Write persuasive ad copies that drive conversions and sales.
  

5. Team & Collaboration

• Supervise and mentor junior writers, freelancers, and creative contributors.
  

• Coordinate with the design and digital marketing teams for campaign execution.
  

• Manage external content vendors or agencies if required.
  

Key Skills & Competencies

Educational Qualification

• Bachelor’s or Master’s Degree in English, Journalism, Mass Communication, Marketing, or related field.
  

Experience Required

• 5–8 years

• renewable energy, e-commerce, or technology

• Proven portfolio of written content, ad copies, or campaigns.
  

Key Performance Indicators (KPIs)

• Website traffic growth and engagement rate.
  

• SEO ranking improvements and keyword performance.
  

• Campaign conversion rates (CTR, CVR).
  

• Social media engagement and follower growth.
  

• Brand tone consistency and quality score in content audits.
  

Employment Type:

Work Mode:

Salary Range:

Keywords for ATS Optimization:

Content writing, Copywriting, SEO, Content marketing, Digital marketing, Social media strategy, Branding, Storytelling, Blog writing, Website content, Email marketing, Advertising copy, Renewable energy, Solar industry, Content manager, Creative writing, Loom Solar careers.