Cold Email and Webinar Marketing Expert

What You'll Do 

Lead Outreach Campaigns

• Plan, launch, and manage targeted cold email campaigns to drive high-quality leads. 
• Strategically segment audiences for personalized outreach based on buyer personas and funnel stages. 
• Promote webinars and ensure strong registration and attendance rates through well-timed email sequences. 

Craft High-Impact Messaging

• Write engaging and personalized email copy that resonates with different segments. 
• Build and manage email templates and sequences aligned with the buyer journey and campaign objectives. 

Leverage Tools & Automation

• Use industry-standard tools (e.g., Snov.io, Smartlead.ai, Instantly) to automate campaigns and track performance. 
• Run A/B tests to optimize subject lines, messaging, and CTAs. 
• Monitor email health, ensuring strong deliverability and minimal bounce/spam issues. 

Track, Analyze & Improve

• Report on campaign performance metrics such as open rates, CTR, responses, and conversions. 
• Use insights to improve future campaigns and fine-tune segmentation and targeting strategies. 
• Share findings with the team to inform marketing and sales alignment. 

Collaborate for Impact

• Partner with the sales and marketing teams to ensure cold outreach is consistent with broader goals. 
• Work cross-functionally to align messaging across channels and funnel stages. 

What We’re Looking For

• A customer-first mindset with a strong focus on relevance and personalization. 
• Hands-on experience running cold outreach campaigns—ideally in a SaaS or software product setting. 
• Technical know-how on email deliverability, sender reputation, and inbox placement. 
• A passion for creating content that gets replies, not just opens. 
• A strong eye for detail with the ability to manage multiple campaigns and timelines. 
• Solid analytical skills with comfort in interpreting data and making data-backed decisions. 
• Someone self-driven, proactive, and always exploring ways to improve. 
• High ethical standards and commitment to quality work. 
• A continuous learner with a growth-oriented mindset. 

Nice to Have

• Familiarity with CRM tools and how email fits into the broader sales/marketing funnel. 
• Experience with LinkedIn outreach or multi-channel prospecting is a plus. 
• Prior success in promoting and filling webinars or live events via cold campaigns.