Co-Founder

About Us

Desi Mixx is on a mission to bring back India’s traditional, healthy, and affordable drinks made from millets and natural ingredients. With our cluster-based premix model, we enable small business owners and vendors to prepare and sell nutritious drinks like Ragi Java, Buttermilk Soda, and other desi favorites at pocket-friendly prices (₹5–₹30).

We are looking for a passionate Co-Founder to join our journey and help scale Desi Mixx into a nationwide health beverage brand.

Role & ResponsibilitiesStrategy & Vision

• Work closely with the founding team to shape long-term business strategy, market positioning, and growth roadmap.
• Drive innovation in product lines, pricing, and distribution models.
• Business Development
• Build strong vendor/dealer networks and franchise partnerships.
• Identify new clusters, B2B tie-ups, and retail opportunities.
• Operations & Supply Chain
• Oversee procurement of millets and raw materials.
• Establish scalable production and distribution systems for premix packs.
• Marketing & Branding
• Create strong brand presence through digital marketing, on-ground campaigns, and mobile van branding.
• Build community engagement around healthy, desi lifestyle drinks.
• Finance & Fundraising
• Manage budgets, financial planning, and cost optimization.
• Lead investor relations and fundraising efforts for scaling.

Ideal Candidate

• Entrepreneurial mindset with proven leadership experience.
• Strong background in FMCG, Food & Beverages, or Startup Ecosystem.
• Ability to handle end-to-end operations (supply chain, vendor management, sales, branding).
• Passion for health, wellness, and Indian traditional foods.
• Network with investors, distributors, or food industry stakeholders is a plus.

What We Offer

• Equity partnership in Desi Mixx.
• Opportunity to build and scale a national health drink brand from ground zero.
• Freedom to innovate and drive the business with autonomy.
• A purpose-driven mission to

  promote millets, wellness, and affordable nutrition.