Co-Founder

About Us

Desi Mixx is on a mission to bring back India’s traditional, healthy, and affordable drinks made from millets and natural ingredients. With our cluster-based premix model, we enable small business owners and vendors to prepare and sell nutritious drinks like Ragi Java, Buttermilk Soda, and other desi favorites at pocket-friendly prices (₹5–₹30).

Co-Founder

Role & Responsibilities

• Strategy & Vision

• Work closely with the founding team to shape long-term business strategy, market positioning, and growth roadmap.

• Drive innovation in product lines, pricing, and distribution models.

• Business Development

• Build strong vendor/dealer networks and franchise partnerships.

• Identify new clusters, B2B tie-ups, and retail opportunities.

• Operations & Supply Chain

• Oversee procurement of millets and raw materials.

• Establish scalable production and distribution systems for premix packs.

• Marketing & Branding

• Create strong brand presence through digital marketing, on-ground campaigns, and mobile van branding.

• Build community engagement around healthy, desi lifestyle drinks.

• Finance & Fundraising

• Manage budgets, financial planning, and cost optimization.

• Lead investor relations and fundraising efforts for scaling.
  

Ideal Candidate

• Entrepreneurial mindset with proven leadership experience.
• Strong background in 

  FMCG, Food & Beverages, or Startup Ecosystem

  .
• Ability to handle 

  end-to-end operations

   (supply chain, vendor management, sales, branding).
• Passion for 

  health, wellness, and Indian traditional foods

  .
• Network with investors, distributors, or food industry stakeholders is a plus.
  

What We Offer

• Equity partnership in 

  Desi Mixx

  .
• Opportunity to build and scale a 

  national health drink brand

   from ground zero.
• Freedom to innovate and drive the business with autonomy.
• A purpose-driven mission to promote 

  millets, wellness, and affordable nutrition

  .