About Us Desi Mixx is on a mission to bring back India’s traditional, healthy, and affordable drinks made from millets and natural ingredients. With our cluster-based premix model, we enable small business owners and vendors to prepare and sell nutritious drinks like Ragi Java, Buttermilk Soda, and other desi favorites at pocket-friendly prices (₹5–₹30). We are looking for a passionate Co-Founder to join our journey and help scale Desi Mixx into a nationwide health beverage brand. Role & Responsibilities Strategy & Vision Work closely with the founding team to shape long-term business strategy, market positioning, and growth roadmap. Drive innovation in product lines, pricing, and distribution models. Business Development Build strong vendor/dealer networks and franchise partnerships. Identify new clusters, B2B tie-ups, and retail opportunities. Operations & Supply Chain Oversee procurement of millets and raw materials. Establish scalable production and distribution systems for premix packs. Marketing & Branding Create strong brand presence through digital marketing, on-ground campaigns, and mobile van branding. Build community engagement around healthy, desi lifestyle drinks. Finance & Fundraising Manage budgets, financial planning, and cost optimization. Lead investor relations and fundraising efforts for scaling. Ideal Candidate Entrepreneurial mindset with proven leadership experience. Strong background in FMCG, Food & Beverages, or Startup Ecosystem . Ability to handle end-to-end operations (supply chain, vendor management, sales, branding). Passion for health, wellness, and Indian traditional foods . Network with investors, distributors, or food industry stakeholders is a plus. What We Offer Equity partnership in Desi Mixx . Opportunity to build and scale a national health drink brand from ground zero. Freedom to innovate and drive the business with autonomy. A purpose-driven mission to promote millets, wellness, and affordable nutrition .
About Us Desi Mixx is on a mission to bring back India’s traditional, healthy, and affordable drinks made from millets and natural ingredients. With our cluster-based premix model, we enable small business owners and vendors to prepare and sell nutritious drinks like Ragi Java, Buttermilk Soda, and other desi favorites at pocket-friendly prices (₹5–₹30). We are looking for a passionate Co-Founder to join our journey and help scale Desi Mixx into a nationwide health beverage brand. Role & ResponsibilitiesStrategy & Vision Work closely with the founding team to shape long-term business strategy, market positioning, and growth roadmap. Drive innovation in product lines, pricing, and distribution models. Business Development Build strong vendor/dealer networks and franchise partnerships. Identify new clusters, B2B tie-ups, and retail opportunities. Operations & Supply Chain Oversee procurement of millets and raw materials. Establish scalable production and distribution systems for premix packs. Marketing & Branding Create strong brand presence through digital marketing, on-ground campaigns, and mobile van branding. Build community engagement around healthy, desi lifestyle drinks. Finance & Fundraising Manage budgets, financial planning, and cost optimization. Lead investor relations and fundraising efforts for scaling. Ideal Candidate Entrepreneurial mindset with proven leadership experience. Strong background in FMCG, Food & Beverages, or Startup Ecosystem. Ability to handle end-to-end operations (supply chain, vendor management, sales, branding). Passion for health, wellness, and Indian traditional foods. Network with investors, distributors, or food industry stakeholders is a plus. What We Offer Equity partnership in Desi Mixx. Opportunity to build and scale a national health drink brand from ground zero. Freedom to innovate and drive the business with autonomy. A purpose-driven mission to promote millets, wellness, and affordable nutrition.