Co-Founder & Chief Marketing Officer (CMO)

Company:

Location:

Compensation:

About Us

XcelurCareer is a growing professional education and training company with a mission to empower professionals worldwide to achieve career excellence. We specialize in globally recognized certifications and live training programs, including:

• PMP® Certification Training

• Scrum Master & Agile Programs

• Six Sigma (Green & Black Belt)

• OKR Study and Implementation Courses

• PMP Admission Programs for Live Training

US, UK, Middle East, and India

Role Overview

core member of the founding team

lead generation and conversions

Key Responsibilities

Marketing Strategy & Brand Leadership

• Develop and execute a

  comprehensive global marketing strategy

  aligned with company goals.
• Build

  XcelurCareer’s brand identity

  as a trusted name in professional training.
• Establish a strong presence across digital platforms (LinkedIn, Meta, Google, YouTube, etc.).
  

Lead Generation & Growth Marketing

• Drive

  multi-channel lead generation campaigns

  (SEO, SEM, PPC, social, content, email, webinars).
• Create high-converting

  marketing funnels

  for PMP and other certification courses.
• Optimize

  website, landing pages, and digital assets

  for maximum visibility and conversion.

Sales Enablement & Conversions

• Collaborate with admissions/sales teams to maximize

  lead-to-student conversion rates.

• Design

  sales-enablement assets

  (presentations, case studies, success stories).
• Explore and manage

  corporate training partnerships

  and bulk enrollment opportunities.

Market Research & Analytics

• Conduct continuous research on

  global ed-tech trends and competitors.

• Use data-driven insights to

  optimize campaigns and reduce acquisition costs.

• Define and track key marketing KPIs (CPL, CAC, ROI, conversion rates).
  

Team Building & Leadership

• Build and lead a

  lean but high-performing marketing team.

• Establish

  processes, systems, and tools

  for efficient marketing operations.
• Drive a culture of creativity, accountability, and performance.

Qualifications

• MBA/PGDM in Marketing, Business Administration, or related field (preferred).

• 10+ years of marketing leadership experience

  , ideally in EdTech, SaaS, or digital-first businesses.
• Proven track record of

  scaling digital marketing campaigns globally

  (US, UK, Middle East, India).
• Deep expertise in

  digital marketing tools & platforms

  (Google Ads, Meta Ads, LinkedIn Ads, SEO, automation tools, CRM).
• Strong knowledge of

  brand building, performance marketing, and growth strategies.

• Experience working in a

  startup or entrepreneurial environment

  is highly desirable.

Soft Skills & Mindset

• Entrepreneurial mindset with

  risk-taking ability

  .
• Strong

  storytelling, communication, and leadership skills.

• Strategic thinker with

  execution excellence

  .
• Passion for

  education and professional development.

• Global outlook with an ability to adapt to diverse markets.

What We Offer

• Equity partnership

  – be a true co-founder with ownership in the company.
• Opportunity to

  build a global EdTech brand

  from the ground up.
• High degree of

  autonomy and decision-making authority.

• Work with a passionate founder and growing team on a

  mission-driven venture.

Compensation

equity-only role

How to Apply

co-create a global education brand

profile/LinkedIn/portfolio