PROXCELURCAREER BUSINESS SOLUTIONS LLP

Company: XcelurCareer (ProXcelurCareer Business Solutions LLP) Location: Remote / Hybrid (India preferred) Compensation: Equity-based (No Salary) About Us XcelurCareer is a growing professional education and training company with a mission to empower professionals worldwide to achieve career excellence. We specialize in globally recognized certifications and live training programs, including: PMP® Certification Training Scrum Master & Agile Programs Six Sigma (Green & Black Belt) OKR Study and Implementation Courses PMP Admission Programs for Live Training Our target markets include US, UK, Middle East, and India , where demand for professional certifications is growing exponentially. We are now seeking a visionary Co-Founder & CMO to join us in scaling this venture to the next level. Role Overview As Co-Founder & Chief Marketing Officer (CMO), you will be a core member of the founding team , owning the end-to-end marketing strategy and execution . This is not a salaried position but an equity partnership opportunity for a growth-driven leader who can help XcelurCareer become a globally recognized brand in professional training and certification. You will set up processes from scratch, drive lead generation and conversions , build the brand, and establish long-term partnerships to fuel global expansion. Key Responsibilities Marketing Strategy & Brand Leadership Develop and execute a comprehensive global marketing strategy aligned with company goals. Build XcelurCareer’s brand identity as a trusted name in professional training. Establish a strong presence across digital platforms (LinkedIn, Meta, Google, YouTube, etc.). Lead Generation & Growth Marketing Drive multi-channel lead generation campaigns (SEO, SEM, PPC, social, content, email, webinars). Create high-converting marketing funnels for PMP and other certification courses. Optimize website, landing pages, and digital assets for maximum visibility and conversion. Sales Enablement & Conversions Collaborate with admissions/sales teams to maximize lead-to-student conversion rates. Design sales-enablement assets (presentations, case studies, success stories). Explore and manage corporate training partnerships and bulk enrollment opportunities. Market Research & Analytics Conduct continuous research on global ed-tech trends and competitors. Use data-driven insights to optimize campaigns and reduce acquisition costs. Define and track key marketing KPIs (CPL, CAC, ROI, conversion rates). Team Building & Leadership Build and lead a lean but high-performing marketing team. Establish processes, systems, and tools for efficient marketing operations. Drive a culture of creativity, accountability, and performance. Qualifications MBA/PGDM in Marketing, Business Administration, or related field (preferred). 10+ years of marketing leadership experience , ideally in EdTech, SaaS, or digital-first businesses. Proven track record of scaling digital marketing campaigns globally (US, UK, Middle East, India). Deep expertise in digital marketing tools & platforms (Google Ads, Meta Ads, LinkedIn Ads, SEO, automation tools, CRM). Strong knowledge of brand building, performance marketing, and growth strategies. Experience working in a startup or entrepreneurial environment is highly desirable. Soft Skills & Mindset Entrepreneurial mindset with risk-taking ability . Strong storytelling, communication, and leadership skills. Strategic thinker with execution excellence . Passion for education and professional development. Global outlook with an ability to adapt to diverse markets. What We Offer Equity partnership – be a true co-founder with ownership in the company. Opportunity to build a global EdTech brand from the ground up. High degree of autonomy and decision-making authority. Work with a passionate founder and growing team on a mission-driven venture. Compensation This is an equity-only role . No fixed salary. The selected candidate will be offered a significant equity share in XcelurCareer, making them an integral part of the company’s growth and success. How to Apply If you are a marketing leader with an entrepreneurial drive and want to co-create a global education brand , we’d love to hear from you. Send your profile/LinkedIn/portfolio to: hr@xcelurcareer.com