Client Strategy Manager – Paid Media

Role Overview

As the Account Manager – Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You’ll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.

Key Responsibilities

Client Strategy & Communication

• Manage relationships with client founders, CMOs, and marketing heads.
• Lead weekly performance review meetings and translate data into actionable insights.
• Align client expectations, growth goals, and media strategy to business objectives.
• Oversee client P&L for ad investments, balancing growth and efficiency.

Performance Management & Reporting

• Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.
• Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations.
• Identify performance issues and propose improvement strategies.
• Build and present clear, insightful performance reports.

Scaling & Strategy Development

• Collaborate with the strategy team to design account growth roadmaps.
• Recommend budget allocation, funnel strategy, and audience expansion.
• Audit creatives and landing pages to guide strategic decisions.
• Suggest new platform testing or automation opportunities.

Execution Oversight & Team Coordination

• Ensure daily ad operations and reporting tasks are completed accurately.
• Translate strategic goals into actionable steps for internal teams.
• Track progress, review deliverables, and maintain quality standards.
• Coach junior team members on performance marketing and communication.

Process & System Development

• Create SOPs and templates for reporting, campaign audits, and reviews.
• Maintain workflow consistency and structured documentation.
• Contribute to automation and dashboard projects that enhance efficiency.
  

Requirements

• 4–7 years of experience in performance marketing or digital strategy (preferably agency-side).
• Proven record managing ₹50L–₹2Cr+ monthly ad spends across platforms.
• Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).
• Data-driven mindset with excellent analytical and problem-solving skills.
• Exceptional client management and communication abilities.
• Strategic thinker able to connect marketing metrics with business growth.
• Experience mentoring small teams and improving internal workflows.

Preferred Skills

• Experience with AI or automation tools for optimization and reporting.
• Understanding of multi-touch attribution, blended ROAS, and funnel measurement.
• Exposure to D2C, SaaS, or healthcare sectors.
• Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp.