Client Strategy Manager – Paid Media

Role Overview

As a Client Strategy Manager – Paid Media

Key responsibility

Client Strategy and Communication

• Manage strategic relationships with founders, CMOs, and marketing leaders.
• Lead weekly performance reviews and translate complex data into clear, actionable insights.
• Align client expectations, growth targets, and media plans with overarching business goals.
• Oversee client P&L related to ad investments, balancing efficient and scalable growth.

Performance Management & Reporting

• Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.
• Ensure CAC, ROAS, CTR, and CVR targets are met through consistent, data-driven optimization.
• Diagnose performance issues and recommend effective improvement strategies.
• Build and present transparent, insight-rich reports.

Scaling & Strategic Management

• Partner with strategy teams to build detailed growth roadmaps.
• Recommend budgets, funnel structures, and audience expansion plans.
• Audit creatives and landing pages to inform strategic decisions.
• Identify opportunities for platform testing, automation, and innovation.

Execution Oversight & Team Coordination

• Ensure daily operations and reporting tasks are executed accurately and on time.
• Translate strategic objectives into actionable tasks for internal teams.
• Review deliverables, track progress, and uphold high-quality standards.
• Mentor junior team members in performance marketing and client communication.

Process & System Development

• Create SOPs and templates for audits, reporting, and review processes.
• Maintain consistency through structured documentation and workflows.
• Contribute to automation, dashboard development, and other efficiency initiatives.

Requirements:

• 4–7 years of experience in performance marketing or digital strategy, ideally in an agency environment.
• Proven experience managing monthly ad spends of ₹50L–₹2Cr+ across platforms.
• Strong expertise in Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).
• Highly analytical with a data-first mindset and strong problem-solving skills.
• Excellent client communication and relationship management abilities.
• Strategic thinker who connects marketing metrics to business outcomes.
• Experience mentoring team members and improving internal workflows.

Preferred Skills:

• Experience using AI or automation tools for optimization and reporting.
• Knowledge of multi-touch attribution, blended ROAS, and full-funnel measurement.
• Exposure to D2C, SaaS, or healthcare industries.
• Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp.