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Air India
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Chief Manager - B2B Marketing and Events

Chief Manager - B2B Marketing and Events

Air India

13 - 17 years

40 - 45 Lacs

gurugram

Posted:2 days ago| Platform:

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Skills Required

relationship management b2b marketing analytical skills trade interpersonal skills vendor manager sales event management performance analysis market penetration

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose

Leads global B2B marketing strategies initiatives, overseeing international event management, and driving business growth through effective trade partner relations activation for both passenger and cargo business. Build a world class event execution capability and center of excellence. Manage and execute local and regional sponsorships, trade merchandise and be a partner for sales.

Key Accountabilities

Strategic B2B Marketing

Be the partner for sales in helping achieve sales targets
Develop and execute comprehensive B2B marketing strategies that enhance relationships with global business clients and drive revenue growth.
Driving preference for Air India Air India Express brand among trade partners; Set up systems to drive regular communication with business stakeholders and activate through innovative campaigns. Support sales team s efforts in ensuring the robustness of the indirect channel

Events Centre of Excellence

Oversee the planning and execution of international events, including trade shows, conferences, and private events, ensuring alignment with Air India Air India Express s strategic goals.

Partner and Vendor Management

Forge strong relationships with global partners, including international agencies, event organizers, and B2B clients, to support market penetration and revenue objectives.
Oversee contract negotiations and manage collaborations with external entities to maximize value from partnerships and event participations.

Performance Analysis and Reporting

Establish KPIs and monitor performance across all B2B marketing and event activities to ensure returns on investment and strategic goal attainment.

Oversee B2B marketing intervention and event outcomes; benchmark competitor activities

Team Leadership and Development

Lead and mentor a team dedicated to B2B marketing and event management
Encourage professional growth and skills development to foster a high-performing team capable of operating in a dynamic international market.

Skills/Qualities

Required

Leadership in B2B marketing and international event management

Exceptional negotiation and relationship management skills

Deep understanding of global market dynamics and ability to adapt strategies to different cultural and economic environments

Strong analytical skills to measure performance and adjust strategies based on data-driven insights

Strong communication, leadership, and interpersonal skills

Digital Mindset

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