Channel Marketing Manager

Job Overview :

Channel Marketing Manager

Responsibilities :

• Developing and implementing channel marketing programs:

  This involves creating campaigns and promotional materials specifically targeted at channel partners, such as distributors and value-added resellers.

• Managing channel relationships:

  Building and maintaining strong relationships with channel partners is crucial. This includes regular communication, understanding their needs, providing support and training, and addressing concerns.

• Driving sales enablement:

  Equipping partners with the resources and tools needed to effectively sell and market the organization's products or services, such as product guides, sales training, and promotional materials.

• Analysing market trends and competitor activities:

  Staying informed about industry trends, market dynamics, and competitors helps in adapting marketing strategies and positioning products effectively.

• Developing and managing the channel marketing budget:

  Ensuring optimal allocation of resources and maximizing return on investment (ROI) are key aspects of this role.

• Monitoring and analysing channel performance:

  Tracking sales figures, evaluating performance metrics, and identifying areas for improvement are essential for continuous optimization of strategies.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing within a SaaS or tech environment
• Strong understanding of SaaS business models and partner ecosystems
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
• Excellent communication, collaboration, and project management skills.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).