Category Manager (Consumer Electronics)

Category Strategy

• Identify high-potential, margin-friendly categories aligned with Brandverse vision
• Conduct market research, competitive benchmarking, and opportunity sizing

Brand Acquisition & Partnerships

• Source and onboard brands via licensing, distribution, or JV models
• Lead commercial negotiations, exclusivity deals, and product roadmaps

• GTM Strategy

• Define and execute 360 Go-To-Market plans across D2C, GT, LFR, and marketplaces
• Build pricing, bundling, channel mix, and positioning strategies
• Create launch calendars and milestone trackers

• Cross-Functional Leadership

• Work closely with marketing, sales, operations, and finance to drive execution
• Coordinate with WOGOM s sales team and Brandverse s e-commerce & LFR leads

• Brand Performance Management

• Track key metrics: sell-in/sell-through, margins, contribution, campaign ROIs
• Define brand-wise P&Ls and growth forecasts

• 7-12 years of experience in

  category management, brand building, or GTM roles

• Worked with

  D2C brands

  ,

  marketplaces (Amazon, Flipkart)

  , or

  FMCG/Retail companies

• Proven success in

  launching brands/products

  across channels
• Strategic mindset with strong

  commercial acumen

  and hands-on execution ability
• A builder with entrepreneurial hunger who thrives in zero-to-one environments

• Experience in offline GT channels and/or LFR tie-ups
• Strong network across OEMs, distributors, or white-label suppliers
• Exposure to digital performance marketing or product sourcing from China/SEA

• Lead role with significant ownership & visibility
• Cross-functional exposure across fintech, B2B, and D2C verticals
• Fast-tracked career path into C-level leadership
• Performance-linked ESOPs & bonus structure