About World Goods Marketplace
WOGOM is a leading cloud-based B2B platform designed to connect local and international business entities, fostering symbiotic relationships for seamless business operations. Our purpose is to empower businesses to grow and engage in activities that support their growth by providing a comprehensive ecosystem. By connecting businesses with each other, WOGOM ensures they share values and benefits, driving mutual upliftment.
WOGOM unites individuals, sellers, buyers, entities, demand-fulfilling agents, and other business entities using revolutionary technology. Our platform helps fulfill business needs and objectives, transforming the way business is conducted. With WOGOM, businesses experience a movement that leverages advanced technology to revolutionize B2B commerce.
Role Overview
We are looking for a dynamic Category Manager to join our team. This role is for a strategic executor who can define GTM playbooks, build high-growth categories, and onboard & scale brands across channels. You'll have end-to-end ownership — from identifying the right category whitespace to building brands that become household names.
Key Responsibilities
- Category Strategy
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Identify high-potential, margin-friendly categories aligned with Brandverse vision
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Conduct market research, competitive benchmarking, and opportunity sizing
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Brand Acquisition & Partnerships
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Source and onboard brands via licensing, distribution, or JV models
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Lead commercial negotiations, exclusivity deals, and product roadmaps
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GTM Strategy
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Define and execute 360° Go-To-Market plans across D2C, GT, LFR, and marketplaces
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Build pricing, bundling, channel mix, and positioning strategies
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Create launch calendars and milestone trackers
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Cross-Functional Leadership
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Work closely with marketing, sales, operations, and finance to drive execution
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Coordinate with WOGOM’s sales team and Brandverse’ s e-commerce & LFR leads
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Brand Performance Management
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Track key metrics: sell-in/sell-through, margins, contribution, campaign ROIs
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Define brand-wise P&Ls and growth forecasts
Who You Are
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7–12 years of experience in category management, brand building, or GTM roles
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Worked with D2C brands, marketplaces (Amazon, Flipkart), or FMCG/Retail companies
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Proven success in launching brands/products across channels
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Strategic mindset with strong commercial acumen and hands-on execution ability
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A builder with entrepreneurial hunger who thrives in zero-to-one environments
Good to Have
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Experience in offline GT channels and/or LFR tie-ups
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Strong network across OEMs, distributors, or white-label suppliers
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Exposure to digital performance marketing or product sourcing from China/SEA
What We Offer
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Lead role with significant ownership & visibility
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Cross-functional exposure across fintech, B2B, and D2C verticals
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Fast-tracked career path into C-level leadership
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Performance-linked ESOPs & bonus structure