Performance Marketing Executive

Key Responsibilities Campaign Strategy & Execution: Develop and implement performance marketing strategies across digital channels, including Google Ads, Meta (Facebook & Instagram), and affiliate platforms, to drive customer acquisition and revenue growth Budget Management: Allocate and manage marketing budgets effectively, ensuring cost-efficient campaign execution and maximizing return on ad spend (ROAS). Data Analysis & Optimization: Regularly analyze campaign performance using data analytics tools, identify trends, opportunities, and areas for improvement based on key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition, and ROAS. A/B Testing & Experimentation: Implement A/B testing and other experimentation methodologies to refine campaigns for maximum effectiveness. Cross-Functional Collaboration: Work closely with creative, product, and analytics teams to ensure alignment on marketing initiatives and goals. Performance Reporting: Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and return on ad spend. Industry Experience E-commerce, D2C Brands, Consumer Goods