Performance Marketing Executive

Position: t PERFORMANCE MARKETING EXECUTIVE

Location: Onsite - Udaipur (Raj.)

Job Type: Full time/ Permanent

Company: Beyoung Folks Private limited

About Beyoung:

Founded in 2018 from a Tier III City Udaipur, located in Rajasthan, Beyoung is a pioneering force in the fashion industry. Addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs, Beyoung focuses on revolutionizing fashion for the real Bharat. With a commitment to providing aspirational, convenient, and affordable fashion, Beyoung has grown from a four young minded venture to a team of over 200, delighting 30 lakh + satisfied customers nationwide with an annual run rate of Rs. 150 CR in the current financial year. As a homegrown fashion brand, Beyoung not only delivers fashion but also invites the Indian youth to explore the Real Bharat through the latest trends. Evolving into a people-centric brand, Beyoung offers products tailored to dynamic tastes for all.

We believe in empowering people to look and feel confident every day, and we take pride in the high quality of our apparel. Our team is always available to answer any questions, and we offer online support without ever asking for sensitive information.

Job Summary:

Role:

As a Senior Performance Marketing Executive, the role involves overseeing and executing performance marketing strategies to drive customer acquisition, conversion, and retention. This includes managing digital advertising campaigns across various channels, optimising campaign performance, analysing data to derive insights, and collaborating with cross-functional teams to maximise campaign effectiveness and achieve business goals.

Key Responsibilities

• Develop and execute performance marketing strategies to drive customer acquisition, conversion.
• Manage digital advertising campaigns across various channels such as PPC, display, social media, and other marketing channels..
• Optimise campaign performance through A/B testing, audience segmentation, and bid management to achieve targeted KPIs.
• Analyse campaign data and metrics to identify trends, insights, and opportunities for optimization.
• Collaborate with cross-functional teams including creative, analytics, and product to ensure alignment and maximise campaign effectiveness.
• Stay updated on industry trends and best practices in performance marketing to drive innovation and continuous improvement.

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Qualifications and Requirements -

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or related fields.
• 3+ years of experience in performance marketing or digital marketing roles.
• Proficiency in digital advertising platforms and tools such as Google Ads, Facebook Ads Manager, Display & Video 360, etc.
• Strong analytical skills to interpret campaign data, derive insights, and optimise performance.
• Knowledge of A/B testing methodologies and experience with bid management to optimise campaign ROI.
• Understanding of audience targeting and segmentation strategies to maximise campaign effectiveness.
• Ability to effectively communicate campaign strategies, performance insights, and recommendations to stakeholders.

Additional Skills :

• Creative thinking and problem-solving abilities.
• Ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a focus on delivering high-quality results.
• Leadership qualities, including the ability to inspire and mentor team members.
• Technical proficiency
• Excellent communication and interpersonal skills

Beyoung Perks & Benefits:

• Extra 3rd Saturday off.
• Growing and friendly Culture

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person