Category Head AMC

Eureka Forbes is looking to hire a strategic, analytical, and results-driven Category Head – AMC Sales to own and drive the growth of our Annual Maintenance Contract (AMC) business. This role will be responsible for leading end-to-end category planning, sales performance management, pricing, customer lifecycle campaigns, ensuring revenue growth and customer retention.

Key Responsibilities:

• Revenue:

  Manage the AMC category Revenue across channels.

• Sales Strategy & Planning:

  Develop and execute AMC sales strategies (renewals + new sales) across channels – D2C and partner-driven.

• Pricing & Packaging:

  Define pricing strategies, create bundled offerings, and design promotions to drive conversions and upsell.

• Consumer Insights:

  Leverage data and customer feedback to identify barriers, unmet needs, and opportunities for growth within the AMC lifecycle.

• Campaign Management:

  Design and execute targeted marketing & sales campaigns to drive AMC conversions, renewals, and upgrades.

• Channel Management:

  Work closely with internal sales teams, service partners, call centers, and digital marketing to ensure consistent messaging and delivery.

• Performance Monitoring:

  Set and track KPIs, generate regular MIS reports, and drive course corrections as needed.

• Cross-Functional Collaboration:

  Liaise with Service Ops, Product, CRM, Digital, and Finance teams to deliver seamless execution and customer experience.

• Technology Enablement:

  Partner with product and tech teams to automate and digitize AMC journeys (sales and renewals).

Qualifications & Experience:

• MBA from a Tier-1 institute
• Prior experience in category management/revenue-facing/consulting roles
• 7-8 years of experience in category management/revenue-facing/consulting roles
• Strong commercial acumen and customer-first thinking
• Excellent analytical skills with comfort in working with large datasets and dashboards
• Ability to thrive in a fast-paced, execution-driven environment
• Strong stakeholder management and communication skills