Category Business Partner

Position:

Type:

Scope:

Own complete expert lifecycle from recruitment to performance optimization, driving category growth through operational excellence and customer success.

Core Responsibilities

1.Strategic & Business Development

• Revenue Planning

  : Set and achieve category-specific revenue targets, pricing optimization, and profit margin management
• Product Development: Work with product teams to develop category-specific features, tools, and user experiences
• Vetting & Quality Assurance: Develop standardized assessment criteria, conduct skill evaluations, background checks, and continuous quality monitoring
• Customer Acquisition: Develop category-specific marketing strategies, content creation, and user education campaigns
• Build relationships with certification bodies and training institutes
• Develop referral networks and expert sourcing channels
• Create strategic alliances with complementary wellness providers

Revenue Growth

• Drive category revenue growth through operational improvements
• Optimize expert utilization and service delivery efficiency
• Implement data-driven strategies for customer acquisition and retention

2.EXPERT LIFECYCLE MANAGEMENT (Hire to Retire)

Recruitment & Onboarding

• Build expert sourcing strategies across certification bodies and communities
• Develop category-specific vetting and assessment protocols
• Manage hiring funnel: sourcing → screening → assessment → onboarding

• Target:

  100+ qualified experts per category

Training & Certification

• Design comprehensive onboarding programs for new experts
• Create ongoing skill development and advanced training modules
• Implement quality assurance and performance monitoring

• Target:

  80% first-time certification rate, 4.0+ training satisfaction

Performance Management

• Monitor expert performance: conversion rates, customer satisfaction, retention
• Develop high-performer strategies to scale experts to >₹50K monthly revenue threshold
• Implement performance improvement plans and coaching for underperformers
• Manage expert grading/tier system and promotion pathways

• Target:

  85% expert retention (90-day), 4.5+ customer rating, 30%+ high-performers (>₹50K monthly)

Expert Success & Retention

• Build expert community engagement and retention programs
• Handle expert grievances, career development, and recognition
• Create incentive structures and performance-based rewards

• Target:

  90% expert satisfaction, <15% monthly churn

3.. OPERATIONS OPTIMIZATION

Fill Rate & Availability Management

• Implement absence management and backup coverage systems
• Plan back up in long vaccation

Conversion & Revenue Optimization

• Track and improve free call to paid conversion rates
• Optimize service pricing and package offerings to achieve ₹75K+ monthly per expert
• Drive ritual adoption and premium service uptake
• Develop top performer strategies (current benchmark: up to ₹3 Lakhs monthly)

• Target:

  30%+ conversion rate, ₹75K+ revenue per expert monthly

Customer Success & Happiness

• Monitor customer satisfaction and complaint resolution
• Implement customer feedback loops and service improvements
• Drive repeat customer engagement and loyalty programs

• Target:

  4.5+ NPS, 60%+ repeat customer rate