About coto coto is a real-time emotional wellness platform offering live consultations across mental health, astrology, tarot, and relationships — creating a safe, trusted, women-first space. With 24x7 access, impulse consultations, and a growing pool of expert creators, we’re scaling rapidly across India, MENA, and the global diaspora. We're now looking for a mission-aligned Expert Quality & Compliance Lead who will be the backbone of quality, consistency, and accountability on the platform — ensuring every expert shows up, delivers with empathy and structure, and converts users while maintaining platform trust. What You'll Own 1. Revenue & Service Compliance Track and plug revenue leakage — monitor billed vs free minutes, refunds, and suspicious patterns. Flag and escalate off-platform consultations , violations of pricing norms, or misuse of wallet credits. Own expert compliance for PPM consistency , conversion from free consults , and attendance-based bonuses . 2. Attendance & Scheduling Track expert attendance across all live slots: who showed up, who didn’t, who started late or ended early. Maintain a live dashboard to highlight no-shows, low-hour fulfillment , and breach of weekly/hourly commitments. Work with vertical leads to ensure backup coverage and recovery protocols . 3. Live Session & Webinar Quality Audit live webinar content using checklists, AI summaries, or session recordings. Ensure sessions have clear topics, a strong hook, expert storytelling, emotional safety, and a CTA for paid consults . Drive adoption of AI-powered session prompts and rituals for structured delivery. Build quality scoring per expert per session . 4. Setup & Ritual Compliance Enforce daily rituals (e.g. grounding, cleansing for Tarot, setup check-in on Slack with image). Monitor expert setup: camera angle, lighting, attire, background visuals. Coach or escalate experts who under-deliver repeatedly on setup or energy. 5. Reporting & Feedback Build weekly dashboards on compliance scorecards, PPM shifts, attendance flags, free-to-paid conversion. Collaborate with Category Heads and Chiefs to retrain or offboard low-compliance experts. Recommend bonus/penalty rules based on real-time performance and reliability. You’ll Be a Great Fit If You Have: 4–7 years in Operations, Quality Assurance, or Training roles in platforms like Urban Company, NoBroker, Zomato, or Telehealth or similar companies that operate in the marketplace model. Hands-on experience in setting up SOPs, checklists, audit systems, and compliance workflows. Love working with creators or experts but can drive accountability with clarity and compassion. Are data-literate — confident in using dashboards, Excel/Sheets, and working with product/data teams. Thrive in high-growth environments where trust, consistency, and emotional intelligence matter. Why This Role Matters: Because one bad experience can break trust, but one powerful session can change a life. You’re not just enforcing policies — you’re creating the standard of care, presence, and delivery that makes coto magical. You’ll ensure that what we promise in our ads is exactly what women experience when they show up. Job Types: Full-time, Permanent Pay: ₹600,000.00 - ₹800,000.00 per year Benefits: Flexible schedule Work Location: In person
Company Description coto is a global emotional wellness app offering live streaming-led, real-time consultations across relationships, mental health, and holistic wellness. We provide a safe, supportive space for individuals to access both immediate guidance and long-term emotional growth. Role Description: Digital Marketing Executive (Performance Marketing & CLM) This is a full-time, in-office role based in Mumbai for a Digital Marketing Executive at coto. The role involves managing performance marketing campaigns, leading customer lifecycle marketing (CLM) strategies, overseeing communication strategies, and driving user growth through a strong focus on SEO, analytics, and digital performance. You’ll collaborate with content, design, and product teams to ensure data-driven, outcome-focused execution. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across platforms (Meta, Google, etc.) Lead Customer Lifecycle Marketing (CLM) strategies across push, WhatsApp, SMS, and email channels Optimize website and landing page content based on SEO best practices Monitor and improve organic traffic performance through on-page and off-page SEO strategies Track, analyze, and report on key campaign metrics using tools like Google Analytics, MoEngage, Branch , and internal dashboards Identify new growth opportunities using user behavior insights and retention cohort data Collaborate cross-functionally to align marketing strategy with product and business goals Qualifications Proven experience in performance marketing and customer lifecycle marketing Strong understanding of SEO techniques , including keyword research, technical SEO, and content optimization Analytical mindset with experience using Google Analytics, Google Search Console , and marketing attribution tools Proficient in using platforms like Meta Ads Manager, Google Ads, MoEngage, Branch Excellent communication and coordination skills Learning mindset – you may not know it all, but you’re excited to learn, experiment, and grow every day MBA in Marketing , with specialization in Performance Marketing and Customer Lifecycle Management (CLM) Based in or willing to relocate to Mumbai
Location: Mumbai Position Type: Full-Time Job Summary: The Finance Manager will be responsible for overseeing the accounting operations, financial reporting, and the development and management of business plans. This role involves ensuring compliance with financial regulations, driving financial accuracy, and providing strategic insights to support the company's growth and sustainability. The ideal candidate will have a strong background in accounting principles, budgeting, financial planning, and strategic business management. Key Responsibilities: Accounting Management: Oversee day-to-day accounting operations, including accounts payable, accounts receivable, payroll, and reconciliations. Ensure the accuracy and integrity of financial statements in accordance with applicable accounting standards. Develop and maintain financial policies, procedures, and controls. Lead monthly, quarterly, and annual financial close processes. Coordinate and manage internal and external audits, ensuring timely compliance and minimal findings. Ensure tax compliance and timely filings for all applicable jurisdictions. Business Plan Management: Develop, implement, and monitor annual business plans and financial strategies. Lead the budgeting, forecasting, and financial planning processes. Analyze financial performance against business plans and suggest corrective actions. Collaborate with department heads to align financial strategies with organizational goals. Develop financial models to support decision-making and strategic initiatives. Monitor key financial metrics (profitability, ROI, cash flow, revenue growth) to ensure business targets are met. Financial Reporting and Analysis: Prepare and present detailed financial reports to senior management and stakeholders. Provide insights into financial performance, variances, and trends. Implement data-driven strategies to optimize financial performance and cost management. Risk Management and Compliance: Ensure full compliance with financial laws, regulations, and internal policies. Identify potential financial risks and implement mitigation strategies. Maintain a strong internal control environment to safeguard company assets. Leadership and Collaboration: Manage and mentor the accounting team, providing professional growth opportunities. Work closely with cross-functional teams, including operations, HR, and leadership, to drive financial excellence. Act as a key financial advisor to the leadership team. Key Performance Indicators (KPIs): Accuracy of financial statements (% error rate). Timeliness of financial reporting and audits. Budget variance and adherence to financial targets. Return on Investment (ROI) and Profitability Ratios. Compliance with financial regulations and audit outcomes. Efficiency improvements in financial processes. Educational Requirements: Semi-Qualified Chartered Accountant (minimum mandatory) Experience: 3–5 years of progressive experience in finance, accounting, or financial planning roles Proven track record in financial reporting, budgeting, and business planning Experience with Indian tax regulations, compliance, and audit processes Experience in managing teams and cross-functional collaboration Technical Skills: Proficiency in financial software (e.g., Tally, Zoho Books, QuickBooks, SAP, Oracle Financials) Strong command of Microsoft Excel and financial modeling Knowledge of accounting standards (IND-AS, IFRS) Familiarity with data visualization tools (e.g., Power BI, Tableau) is a plus Soft Skills: High attention to detail and accuracy Excellent analytical and problem-solving skills Strong communication and stakeholder management abilities Leadership qualities with experience in mentoring and team development Strategic thinking with an ability to connect financial performance to business goals Preferred Qualifications: Experience working in startups or high-growth environments Exposure to international financial practices or handling multi-currency transactions Prior experience in wellness, health-tech, or consulting industries is a plus CA/CFA
Location: Mumbai (On-site) Duration: 36 months | Part-Time Start Date: August Job Description Were seeking a multi-talented Design & Content Intern to join our creative and content team at coto , a fast-growing emotional wellness platform. This internship is ideal for someone who thrives at the intersection of graphic design, content marketing, and influencer campaign support with an eye for great visuals and a hunger to learn how brand and community storytelling come together. As part of this role, youll help bring our brand to life across Instagram, newsletters, in-app banners, expert campaigns, and MoEngage journeys , while learning from a team that combines creativity, structure, and global scale. This is a hybrid role based out of our Mumbai office , with the opportunity to transition into a full-time position. Responsibilities Design eye-catching graphics for social media, newsletters, MoEngage campaigns, and banners/marketing visuals for the coto app Support content creation across formats: static posts, reels thumbnails, stories, carousels, and event promotions Create and localize banners and visuals for in-app notifications, homepage categories, and push campaigns Use tools like Figma, Canva, Adobe Creative Suite, and explore AI-based design tools (e.g. Midjourney, Ideogram) for visual experiments Work closely with the content team to translate briefs, scripts, and ideas into multi-platform visual assets Collaborate on expert and influencer-led campaigns, including post design, story layouts, and shoot support Learn and assist with MoEngage campaign setup (youll be trained) Track and recommend creative optimizations using basic social media analytics Requirements Strong working knowledge of Canva , and Adobe Illustrator/Photoshop, knowledge of Figma would be a plus Passion for digital storytelling and clean, trend-forward design Strong communication and collaboration skills Curious and adaptable, with a willingness to work across design, content, and performance teams Interest in exploring AI design tools and campaign-building platforms like MoEngage Ability to meet timelines and receive feedback constructively Preferred: Prior internship or project experience in a corporate, agency, or fast-paced startup environment Bonus: Experience with wellness, fashion, lifestyle, or creator-led brands What Youll Gain A front-row seat to building a category-defining emotional wellness platform alongside a visionary team Direct mentorship from senior leaders across brand, growth, product, and community with real exposure to high-level decision making A portfolio that stands out featuring live campaigns across social media, app banners, newsletters, expert content, and influencer-led storytelling Hands-on experience with cutting-edge tools , from MoEngage to Midjourney and Figmaplus real training in how design drives performance Insight into scaling content marketing and CRM strategies for a global audience The chance to transition into a full-time role with a fast-growing, mission-led company that values creativity, emotional intelligence, and impact To Apply Send us: Your portfolio or top 5 creative pieces Your resume and LinkedIn profile A few lines about why youre excited to join coto ???? Email: [HIDDEN TEXT] Subject line: Design & Content Intern Mumbai Show more Show less
Location: Mumbai Position Type: Full-Time Job Summary: The Finance Manager will be responsible for overseeing the accounting operations, financial reporting, and the development and management of business plans. This role involves ensuring compliance with financial regulations, driving financial accuracy, and providing strategic insights to support the company's growth and sustainability. The ideal candidate will have a strong background in accounting principles, budgeting, financial planning, and strategic business management. Key Responsibilities:Accounting Management: Oversee day-to-day accounting operations, including accounts payable, accounts receivable, payroll, and reconciliations. Ensure the accuracy and integrity of financial statements in accordance with applicable accounting standards. Develop and maintain financial policies, procedures, and controls. Lead monthly, quarterly, and annual financial close processes. Coordinate and manage internal and external audits, ensuring timely compliance and minimal findings. Ensure tax compliance and timely filings for all applicable jurisdictions. Business Plan Management: Develop, implement, and monitor annual business plans and financial strategies. Lead the budgeting, forecasting, and financial planning processes. Analyze financial performance against business plans and suggest corrective actions. Collaborate with department heads to align financial strategies with organizational goals. Develop financial models to support decision-making and strategic initiatives. Monitor key financial metrics (profitability, ROI, cash flow, revenue growth) to ensure business targets are met. Financial Reporting and Analysis: Prepare and present detailed financial reports to senior management and stakeholders. Provide insights into financial performance, variances, and trends. Implement data-driven strategies to optimize financial performance and cost management. Risk Management and Compliance: Ensure full compliance with financial laws, regulations, and internal policies. Identify potential financial risks and implement mitigation strategies. Maintain a strong internal control environment to safeguard company assets. Leadership and Collaboration: Manage and mentor the accounting team, providing professional growth opportunities. Work closely with cross-functional teams, including operations, HR, and leadership, to drive financial excellence. Act as a key financial advisor to the leadership team. Key Performance Indicators (KPIs): Accuracy of financial statements (% error rate). Timeliness of financial reporting and audits. Budget variance and adherence to financial targets. Return on Investment (ROI) and Profitability Ratios. Compliance with financial regulations and audit outcomes. Efficiency improvements in financial processes. Educational Requirements: BBA Finance CFA Experience: 2 years of progressive experience in finance, accounting, or financial planning roles Proven track record in financial reporting, budgeting, and business planning Experience with Indian tax regulations, compliance, and audit processes Experience in managing teams and cross-functional collaboration Technical Skills: Proficiency in financial software (e.g., Tally, Zoho Books, QuickBooks, SAP, Oracle Financials) Strong command of Microsoft Excel and financial modeling Knowledge of accounting standards (IND-AS, IFRS) Familiarity with data visualization tools (e.g., Power BI, Tableau) is a plus Soft Skills: High attention to detail and accuracy Excellent analytical and problem-solving skills Strong communication and stakeholder management abilities Leadership qualities with experience in mentoring and team development Strategic thinking with an ability to connect financial performance to business goals Preferred Qualifications: Experience working in startups or high-growth environments Exposure to international financial practices or handling multi-currency transactions Prior experience in wellness, health-tech, or consulting industries is a plus CA/CFA
Expert Acquisition Lead - Global Wellness Platform Location: Mumbai/Delhi/Bangalore (Remote options available) Experience: 3-5 years in talent acquisition or business development Industry: Wellness, Mental Health, or Spiritual Services About coto Join India's fastest-growing emotional wellness platform! coto connects millions of global users with expert guidance in mental health, relationships, and spiritual wellness. We're expanding our expert network to serve clients across North America and the UK. What You'll Do 🎯 Recruit Top Wellness Talent Source and recruit certified practitioners across Tarot, Meditation, Energy Healing, Relationship Coaching, and Psychology Build networks within India's vibrant wellness communities (Rishikesh, Goa, Mumbai, Delhi, Pune) Partner with spiritual institutes, psychology colleges, and certification bodies 🤝 Build Strategic Partnerships Create referral programs with existing platform experts Establish relationships with wellness centers and spiritual communities Develop sourcing channels through professional associations 📊 Drive Recruitment Excellence Manage end-to-end recruitment pipeline from sourcing to onboarding Screen candidates for global market readiness and cultural adaptability Track and optimize recruitment metrics across multiple channels 🌍 Global Market Focus Understand international client expectations for wellness services Identify experts who can serve US/UK clients across multiple timezones Source talent comfortable with English communication and digital platforms What We're Looking For ✅ Experience: 3+ years in talent acquisition, preferably in wellness, consulting, or service industries ✅ Network: Existing connections in India's wellness ecosystem (meditation centers, spiritual communities, psychology professionals) ✅ Communication: Excellent English communication skills with cultural sensitivity ✅ Tech-Savvy: Comfortable with digital platforms, social media sourcing, and CRM tools ✅ Results-Driven: Proven track record of meeting recruitment targets and building talent pipelines Bonus Points For 🌟 Personal interest or background in wellness, spirituality, or mental health 🌟 Experience with international or cross-cultural recruitment 🌟 Network in specific expertise areas: Tarot, Energy Healing, Psychology, Relationship Coaching 🌟 Understanding of certification requirements for wellness professionals What We Offer 💰 Competitive package + performance bonuses 🚀 Growth opportunity: Ground floor role in expanding global wellness platform 🌱 Purpose-driven work: Help Indian experts share their wisdom globally 🏠 Flexibility: Hybrid/remote work options available 📈 Career development: Direct impact on company expansion and expert network growth Ready to Shape the Future of Global Wellness? Send your resume with a brief note on your connection to India's wellness community and any relevant networks you can tap into. Apply Now: aparna@coto.world c oto is an equal opportunity employer committed to diversity and inclusion.
About Coto Coto is a leading emotional wellness platform offering 24x7 live consultations in astrology, tarot numerology, energy, healing, and . Our platform connects people with authentic spiritual advisors, healers, and wellness practitioners worldwide. We're building a global community where seekers can find genuine guidance through tarot readers, numerologists, energy healers, and other spiritual professionals. Our mission is to make spiritual wellness accessible, authentic, and transformative for everyone. The Role We're seeking a dynamic Recruiter to expand our network of talented practitioners across the India and international regions. This is a unique opportunity to combine your passion for recruitment with the growing spiritual wellness industry, helping us identify and onboard exceptional tarot card readers, numerologists, healers, and other metaphysical practitioners. Key Responsibilities Talent Sourcing & Acquisition Source, identify, and recruit high-quality spiritual advisors, tarot card readers, numerologists, and alternative healing practitioners Develop and maintain a robust pipeline of candidates across India and other countries. Utilize various recruitment channels including social media, spiritual communities, wellness events, and professional networks Conduct thorough screening interviews to assess authenticity, experience, and cultural fit Relationship Building Build strong relationships with spiritual practitioners and healing communities in the MENA region Partner with local spiritual centers, wellness schools, and metaphysical shops Attend virtual and in-person spiritual wellness events and conferences Create and maintain a network of referral sources within the spiritual community Candidate Experience Management Guide candidates through the entire onboarding process with cultural sensitivity Provide detailed information about Coto's platform, values, and practitioner requirements Support new practitioners during their initial period on the platform Required Qualifications Professional Experience 2-5 years of recruitment experience, preferably in wellness, healthcare, or service industries Proven track record of building talent pipelines and meeting recruitment targets Experience with remote recruitment and virtual interviewing processes Cultural & Language Skills Essential: Fluency in English Sensitivity to religious and spiritual diversity across the region Preferred Qualifications Personal experience with spiritual practices (tarot, numerology, energy healing, etc.) Existing network within spiritual or wellness communities Bachelor's degree in HR, Business, Psychology, or related field Experience with freelancer or gig economy recruitment Knowledge of online spiritual services industry Job Type: Full-time Pay: From ₹800,000.00 per year Work Location: In person
Position: Category Business Partner Type: Operations Management + Business Development Scope: India + Global Markets (US, Canada, UK) Own complete expert lifecycle from recruitment to performance optimization, driving category growth through operational excellence and customer success. Core Responsibilities 1.Strategic & Business Development Revenue Planning : Set and achieve category-specific revenue targets, pricing optimization, and profit margin management Product Development: Work with product teams to develop category-specific features, tools, and user experiences Vetting & Quality Assurance: Develop standardized assessment criteria, conduct skill evaluations, background checks, and continuous quality monitoring Customer Acquisition: Develop category-specific marketing strategies, content creation, and user education campaigns Build relationships with certification bodies and training institutes Develop referral networks and expert sourcing channels Create strategic alliances with complementary wellness providers Revenue Growth Drive category revenue growth through operational improvements Optimize expert utilization and service delivery efficiency Implement data-driven strategies for customer acquisition and retention 2.EXPERT LIFECYCLE MANAGEMENT (Hire to Retire) Recruitment & Onboarding Build expert sourcing strategies across certification bodies and communities Develop category-specific vetting and assessment protocols Manage hiring funnel: sourcing → screening → assessment → onboarding Target: 100+ qualified experts per category Training & Certification Design comprehensive onboarding programs for new experts Create ongoing skill development and advanced training modules Implement quality assurance and performance monitoring Target: 80% first-time certification rate, 4.0+ training satisfaction Performance Management Monitor expert performance: conversion rates, customer satisfaction, retention Develop high-performer strategies to scale experts to >₹50K monthly revenue threshold Implement performance improvement plans and coaching for underperformers Manage expert grading/tier system and promotion pathways Target: 85% expert retention (90-day), 4.5+ customer rating, 30%+ high-performers (>₹50K monthly) Expert Success & Retention Build expert community engagement and retention programs Handle expert grievances, career development, and recognition Create incentive structures and performance-based rewards Target: 90% expert satisfaction, <15% monthly churn 3.. OPERATIONS OPTIMIZATION Fill Rate & Availability Management Implement absence management and backup coverage systems Plan back up in long vaccation Conversion & Revenue Optimization Track and improve free call to paid conversion rates Optimize service pricing and package offerings to achieve ₹75K+ monthly per expert Drive ritual adoption and premium service uptake Develop top performer strategies (current benchmark: up to ₹3 Lakhs monthly) Target: 30%+ conversion rate, ₹75K+ revenue per expert monthly Customer Success & Happiness Monitor customer satisfaction and complaint resolution Implement customer feedback loops and service improvements Drive repeat customer engagement and loyalty programs Target: 4.5+ NPS, 60%+ repeat customer rate
Job Title: Relationship Counsellor (With Interest in Tarot / Oracle Therapy) About coto: coto is an emotional wellness platform empowering users in areas like mental health, and relationship counselling, Tarot, Oracle, Astrology, and more through expert-led 24*7 live consultations. Position Overview: We are seeking a skilled and empathetic Relationship Counsellor to join our team of experts. In this unique role, you will leverage your expertise in psychology and counselling while learning how to integrate Tarot / Oracle techniques into therapeutic practices. We will provide comprehensive training on Tarot and its application in therapy, helping you expand your skill set and offer innovative solutions to clients. Existing studies suggest that Tarot and Oracle techniques can be helpful tools for prompting self-reflection, providing a framework for discussion, and supporting clients in accessing their intuition—particularly when used as a supportive adjunct to traditional therapy practices. Key Responsibilities: Conduct livestreaming sessions on the coto app, providing insights, practical tips, and guidance on relationship dynamics such as communication, conflict resolution, intimacy, and more. Engage in real-time with users, answering questions, addressing concerns, and offering actionable advice to help them overcome relationship challenges. Offer one-on-one consultations tailored to specific relationship issues, utilizing counselling techniques and methodologies. Listen actively to users, empathize with their experiences, and deliver non-judgmental, personalized guidance to support their journey toward healthier relationships. Integrate Tarot insights into therapeutic approaches to provide deeper self-awareness and transformative strategies for users (training provided). Stay updated on relationship counselling trends, research, and best practices to enhance your expertise continually. Adhere to confidentiality, ethical standards, and professionalism in all client interactions. Qualifications: Educational Background: Master’s degree in Counseling, Psychology, or a related field. Freshers interested in learning Tarot/Oracle Therapy can also apply Experience: 2-3 years of Proven experience as a relationship coach, counselor, or therapist with a deep understanding of human behavior and relationship dynamics. Comfort in conducting livestreaming sessions and remote consultations. Skills: Excellent verbal and written communication skills, with the ability to explain complex concepts in an approachable manner. Empathetic and compassionate approach to counseling, with a focus on building trust and rapport. Strong active listening skills, combined with the ability to provide constructive feedback and actionable strategies. Adaptability to learn and integrate Oracle/Tarot practices into therapeutic methods. Professional Standards: Commitment to maintaining confidentiality, ethical integrity, and professionalism in all client interactions. What We Offer: Comprehensive Oracle/Tarot training to enhance your counseling approach. Access to a thriving platform with thousands of engaged users. Opportunities to grow your personal brand within a supportive and dynamic community. Flexible, remote work environment with innovative tools and technology. If you are passionate about empowering individuals through innovative counseling methods and are eager to expand your expertise, we would love to hear from you! Benefits: Work from home Supplemental Pay: Performance bonus Shift allowance