Creative Video Editor

About the job

We are looking for a highly skilled, digital content/creative editor who is also confident in front of the camera to take charge of creating and appearing in short-form video content optimized for social media platforms. This role is critical in amplifying our brand's presence on TikTok, Instagram Reels, YouTube Shorts, and other vertical-feed channels. The ideal candidate will be a charismatic storyteller who can conceptualize, shoot, edit, and appear in videos while aligning with platform-specific trends.

Key Responsibilities:

Conceptualization and Planning

• Collaborate with marketing and creative teams to develop video concepts that align with campaign goals and audience preferences.
• Brainstorm and storyboard creative video ideas, including upfront micro-dramas and short-form ads, leveraging storytelling to emotionally connect with viewers.
• Leverage your on-screen presence to make content relatable, engaging, and memorable.

Video Editing

• Shoot and edit high-quality short-form video content, focusing on vertical formats (1:1, 9:16 aspect ratio).
• Confidently appear in videos as a host, storyteller, or character to bring authenticity and personality to the content.
• Produce compelling micro-dramas that subtly integrate brand messaging.
• Develop platform-specific ad creatives that convert, balancing entertainment with clear calls-to-action.
• Manage lighting, sound, and camera angles to ensure professional-quality footage.

Post-Production

• Edit videos with platform-specific optimization, including quick cuts, captions, transitions, and effects.
• Add engaging motion graphics, animations, and subtitles to enhance the viewer experience.
• Create ad-ready versions of content for paid media campaigns and retargeting.
• Deliver content optimized for each platform’s specifications and trends.

Social Media Optimization (SMO)

• Research and stay updated with platform-specific trends, hashtags, and editing styles to ensure the content resonates with the target audience.
• Optimize captions, descriptions, and hashtags for enhanced visibility and reach.
• Develop trend-based micro-dramas that tap into cultural moments and viral formats.

Audience Engagement

• Monitor and respond to feedback on videos to refine future content.
• Use insights and analytics to adapt and iterate on successful content formats.
• Test and optimize micro-drama storylines and ad creatives for higher engagement and conversions.

Tools and Software Expertise Required:

Video Editing Tools:

• Adobe Premiere Pro
• Final Cut Pro
• CapCut (TikTok-style edits)
• InShot (quick mobile edits)

Motion Graphics and Animation Tools:

• Adobe After Effects
• Canva (for quick on-brand assets)
• Blender or Cinema 4D (optional)

Design and Asset Creation Tools:

• Adobe Photoshop
• Adobe Illustrator

Audio Editing Tools:

• Adobe Audition
• Audacity

Social Media Management and Analytics Tools:

• Hootsuite, Buffer, or Sprout Social (for SMO and scheduling)
• TikTok Analytics, Instagram Insights, and YouTube Studio

Camera and Equipment Knowledge:

• DSLR cameras (e.g., Canon, Sony, or equivalent)
• Stabilizers/Gimbals (e.g., DJI Ronin, Zhiyun)
• Microphones (e.g., lavaliers, shotgun mics)
• Ring lights and softbox lighting setups

Skills and Qualifications:

• Experience: 2+ years of videography, with experience creating engaging short-form content for social media.
• On-Camera Confidence: A natural, charismatic presence on camera with strong storytelling skills.
• Creative Vision: A deep understanding of storytelling through video, pacing, and platform-specific trends.
• Technical Proficiency: Expertise in shooting, editing, and color grading high-quality videos.
• Trend Awareness: Keen knowledge of trending content formats, challenges, and styles across platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Adaptability: Ability to juggle multiple projects and pivot quickly based on feedback.
• Collaboration Skills: Strong interpersonal skills for working effectively with creative and marketing teams.

Preferred Skills:

• Portfolio of videos showcasing both behind-the-camera work and on-camera appearances.
• Experience with branded content, particularly in lifestyle, wellness, or community-driven platforms.
• Familiarity with TikTok effects, transitions, and trend-driven edits.
• Basic SEO knowledge for optimizing video descriptions and metadata.

What We Offer:

• Competitive compensation.
• Creative freedom to bring ideas to life.
• Opportunities to work on diverse and impactful projects.
• Access to premium tools and equipment.
• A collaborative environment where your creativity and personality shine.

This is more than a videography role—it's an opportunity to be the face and creative force behind short-form video content that connects with audiences. We'd love to hear from you if you’re an expert storyteller with a natural flair for being on camera.

To Apply:

Please submit your CV, portfolio (behind and on-camera work), and a short video introducing yourself and showcasing your on-camera personality to shef@coto.world

Job Type: Full-time

Pay: ₹600,000.00 - ₹900,000.00 per year