Campaign Manager

Job Title : Campaign Manager

Location: Noida

Shift: Night Shift

Type of position: Fulltime

Experience: 3+ Years

We are looking for a results-driven Campaign Manager to execute and optimize customer engagement campaigns across digital channels. The role requires working in the night shift to support global operations.

Key Responsibilities:

• Plan and manage multichannel marketing campaigns (email, push, SMS, in-app, etc.)
• Use customer segmentation and behavior data to personalize communication
• Monitor campaign performance and generate insights for continuous improvement
• Collaborate with cross-functional teams across geographies

Requirements:

• Minimum 2+ years of experience running campaigns on one or more of the following platforms: MoEngage (preferred), Salesforce, Braze, WebEngage, Insider
• Certification or hands-on experience with MoEngage is a strong advantage
• Strong understanding of campaign analytics and reporting
• Willingness to work night shifts aligned with US time zones

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.