Campaign Manager

You will be responsible for creating integrated marketing campaigns tailored to different market segments with the objective of acquiring new customers. Your key duties will include overseeing the implementation, monitoring, and evaluation of these campaigns to ensure their success. Additionally, you will be tasked with training Marketing Associates to effectively execute the campaigns and compiling regular reports on campaign performance and outcomes. It will be essential for you to clearly communicate campaign recommendations to your superiors, such as the Marketing Region or Project Head, in a timely manner. You will also be expected to enhance future campaigns by leveraging data and feedback from previous and ongoing projects. Furthermore, you will be involved in writing and proofreading marketing copy, as well as conceptualizing and designing campaign materials. The ideal candidate for this role should possess a Bachelor's degree in communication, digital marketing, or a related field. Prior job experience in a similar role would be advantageous. You should have experience managing various lead generation platforms, including social media, search engines, and programmatic advertising. Proficiency in running both B2B and B2C campaigns across a range of formats such as display, video, and OTT is necessary. The ability to juggle multiple marketing campaigns simultaneously, stay abreast of current marketing trends, and hold certifications in Google Ads and/or Facebook Blueprint will be expected. In terms of skills, you should demonstrate a strong command of Google AdWords, Facebook Ads, and other advertising platforms. Excellent communication and interpersonal abilities are essential, along with a proactive and self-starting attitude. Strong analytical and problem-solving skills will also be critical for success in this role.,