Key Responsibilities: Utilize digital media, including SEM, display, social, email, and affiliate channels. Work with a sales team in both Sales Enablement and Account-Based Approach. Leveraging full value from marketing automation processes and tools. Manage inbound lead generation efforts, ensuring that leads from various sources (website, digital campaigns, social media, and events) are captured, qualified, and distributed to the sales team promptly. Engage with external agencies to manage the deployment of digital campaigns, email marketing, and social media activities; monitor and report on campaign performance Plan and execute marketing initiatives for exhibitions, trade shows, and events, ensuring successful participation and lead generation. Assist in developing and maintaining content for various channels, including the company website, social media platforms, and email newsletters. Collect case studies and structure them to present more efficiently on social media. Support the implementation of marketing automation tools and CRM systems to improve campaign efficiency and effectiveness. Skills Required: Degree in Marketing or relevant field. Google Adword Certified 5+ years of hands-on marketing experience in a B2B role. Industry type should be from Construction, Industrial product i.e. heavy machinery, bearings etc Proficiency in tools like Canva, Adobe, and MS Office Suite. Experience in managing inbound lead generation and nurturing processes, with a strong understanding of CRM systems and lead qualification techniques. Strong understanding of digital marketing principles, including SEO, social media, email marketing, and content creation.
