Job
Description
As a Campaign Manager , the primary responsibility is to plan, execute, monitor, and optimize performance marketing campaigns across various digital platforms. The role requires strong analytical skills, strategic thinking, and expertise in campaign optimization to meet defined KPIs such as CPA (Cost Per Acquisition) , CPI (Cost Per Install) , and CPR (Cost Per Registration) . Key Responsibilities: Campaign Management Plan and launch digital campaigns across multiple channels including display, mobile, affiliate, and social networks. Set up tracking parameters, conversion pixels, and ensure accurate attribution. Campaign Optimization Monitor campaign performance in real-time and optimize to achieve desired CPA , CPI , and CPR targets. Analyze campaign data to identify trends, insights, and areas for improvement. Conduct A/B testing to improve creatives, targeting, and placements. Publisher Management Identify, onboard, and manage direct publishers and affiliate partners. Negotiate rates and placements to maximize campaign ROI. Maintain ongoing communication with publishers to ensure smooth campaign execution and resolve discrepancies. Performance Reporting & Analysis Create detailed performance reports highlighting campaign metrics and outcomes. Utilize analytics tools (e.g., Google Analytics, Appsflyer, Adjust) to assess user behavior and campaign effectiveness. Provide actionable insights and strategic recommendations based on performance data. Budget Management Allocate and manage campaign budgets effectively to ensure efficient spend against goals. Track daily spend and adjust pacing to avoid over/underspending. Collaboration & Coordination Coordinate with creative teams, media planners, and data analysts to ensure cohesive campaign execution. Work closely with clients or internal stakeholders to align on objectives and share performance insights. Compliance & Quality Control Ensure all campaigns adhere to platform guidelines and industry standards. Monitor traffic quality and proactively mitigate fraud or non-compliant activities. Show more Show less
