Business Strategy Associate

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

About the Role

product

This role is ideal for someone who enjoys a kick by solving ambiguous problems, collaborating across teams, and rapidly iterating to deliver measurable outcomes.

Key Responsibilities

Problem Discovery & Insights

• Identify user, product, and operational problems through data analysis, user research, and process understanding.
• Conduct deep-dives to uncover root causes and recommend actionable solutions.

Experimentation & Product Design

• Assist in designing product, tech, and data experiments to validate hypotheses.
• Create wireframes, user flows, or requirement documents for proposed product enhancements.
• Coordinate with engineering and design to ensure smooth execution.

Execution & Project Management

• Drive end-to-end execution of product and operational initiatives.
• Collaborate closely with engineering, data, operations, and business teams.
• Manage timelines, dependencies, and ensure high-quality delivery.

Data Analysis & Reporting

• Pull and analyze data to evaluate performance of experiments and features.
• Maintain dashboards, reports, and metrics to track engagement, conversion, and revenue.
• Present insights and recommendations clearly and concisely.

Operations & Process Improvement

• Identify gaps in operational workflows and improve efficiency through tooling, automation, or process redesign.
• Work with cross-functional owners to implement improvements.

Metric Ownership

• Own specific engagement, funnel, or revenue metrics and drive initiatives to move them.
• Develop insights-based action plans and track progress.

What We Are Looking For

Must-Have Skills

• 1–3 years of hands-on experience in tech / product in tech first companies .
• High agency / ownership
• Structured problem solving
• Strong project management and communication skills.