Business Sales Manager - B2B

• Bachelors degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).
• 6 to 10 years of B2B sales experience in the electrical, wire cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.

- Plan and execute sales strategies.

Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

Provide regular updates on competitor activities and market trends.

Share insights with internal teams for strategic planning.

Suggest changes to sales approach based on competitor analysis.

Key Account Management

Work closely with identified key accounts to build brand preference.

Maintain strong relationships with high-potential clients.

Customize engagement plans for key accounts.
- Escalate strategic account issues to leadership.

Promotional Activities

- Conduct in-house seminars, product presentations, and promotional events at regular intervals.

Approve event formats and coordinate with marketing for execution.