Business Head

Company Description

The Pahadi Story is a movement rooted in compassion, community, and conscious living. We offer authentic and natural curations from the Himalayan hills, crafted by Pahadi women farmers. Our mission is to empower local communities, promote mindful choices, and impact 1 million lives worldwide. Our products, including herbal teas, Himalayan salts, and wellness items, blend ancient wisdom with modern needs, helping you live consciously in today's fast-paced world. When you choose The Pahadi Story, you support sustainable practices and reconnect with nature.

Position:

Location:

Reporting to:

We are seeking a strategic, entrepreneurial, and execution-driven leader to spearhead the growth of The Pahadi Story over the next 24 months. The Business Head will be responsible for building and scaling the brand across multiple growth vectors — D2C, institutional tie-ups, exports, corporate gifting, and partnerships — while ensuring strong brand custodianship, operational discipline, and impact-driven storytelling. This role is ideal for someone who wants to function as a business owner, taking end-to-end responsibility for revenue, brand, and team growth.

Growth Strategy & Execution

• Build and execute a multi-channel growth strategy (D2C, B2B, institutional, gifting, exports).
• Identify and develop new revenue streams and partnerships to expand brand reach.
• Own P&L responsibility, revenue targets, and bottom-line discipline.

Business Development & Partnerships

• Drive large institutional tie-ups (hotels, corporates, events, wellness studios).
• Expand gifting programs (corporate, seasonal, global collaborations).
• Explore international markets via export partners and distributors.

Brand & Marketing Custodianship

• Collaborate with internal/external teams on brand storytelling, campaigns, and product launches.
• Drive awareness through wellness, sustainability, and impact narratives.
• Build strategic alliances with chefs, influencers, and wellness partners.

Operations & Team Leadership

• Lead cross-functional teams (sales, marketing, supply chain, operations).
• Establish clear SOPs and performance metrics for efficiency.
• Mentor and grow the team, fostering an entrepreneurial culture.

Impact & Sustainability

• Ensure alignment with The Pahadi Story’s mission of empowering Himalayan communities.
• Measure and communicate social impact along with business success.
  

• 7–12 years of experience in

  consumer brands / FMCG / D2C / lifestyle / wellness sectors.

• Proven track record of scaling businesses beyond one channel (D2C + B2B + partnerships).
• Strong P&L, business development, and operational management experience.
• Excellent relationship-building skills with corporates, institutions, and partners.
• Entrepreneurial mindset — comfortable with ambiguity, hands-on, and ownership-driven.
• Passion for

  wellness, sustainability, and purpose-driven brands

  is a strong plus.

• Opportunity to act as a

  business partner

  and drive end-to-end ownership.
• Work directly with the founders, shaping a purpose-driven brand with global ambitions.
• Impact-driven work that directly benefits Himalayan farmers, women, and communities.
• Competitive compensation + performance-linked incentives + ESOP options.