Business Head - Buyer Credit ( Fintech )

The Buyer Credit product is a digital lending solution designed to finance procurement on our marketplace. A significant share of buyer enquiries, especially for machinery and capital equipment requires access to working capital or term loans. Buyer Credit bridges this gap by seamlessly embedding lending offers into the RFQ (Request for Quote) workflow:

Digital End-to-End Journey: From application to disbursal, buyers enjoy a fully online process with instant eligibility checks and e-sign integration.

Flexible Financing Options: Term loans, invoice financing, and equipment-specific products (e.g., structured EMI for machinery) tailored to SME cash-flow cycles.

Lender Partnerships: Integrations with banks, NBFCs, and fintech lenders to underwrite and service loans, while IndiaMART handles lead flow, user experience, and collections support.

Seller Enablement: Sellers receive guaranteed payment upon shipment, improving quote conversion and reducing credit risk.

Data-Driven Underwriting: Leverages on-platform behaviour, transaction history, and 3rd-party credit bureau data to power custom scoring models for rapid decisioning.

This product not only deepens buyer engagement but also creates a new P&L stream through origination fees, interest income shares, and partner revenue-share models.

Job Responsibilities

Key Responsibilities:

Product Strategy & Roadmap: Define and own the end-to-end strategy for Buyer Credit, from ideation through scale-up, aligned to marketplace growth targets.

Lender & Partner Management: Establish and nurture relationships with banks, NBFCs, and fintech lenders; negotiate commercial terms, SLAs, and co-branding agreements .

Go-to-Market & Growth: Design acquisition and distribution strategiesincluding co-branded campaigns, outbound lead gen, and channel partnershipsto drive loan volumes and market share .

Underwriting & Risk Framework: Collaborate with credit risk, analytics, and technology teams to develop bespoke underwriting policies for machinery and capital goods buyers; continuously monitor portfolio performance and implement corrective actions .

P&L Ownership: Manage all financial leversinterest margins, fee structures, credit coststo deliver profitability and scale; prepare periodic financial reviews for senior leadership .

Technology & Operations: Partner with product, engineering, and operations teams to build seamless loan application flows, integrate lender APIs, and ensure compliance with KYC, AML, and regulatory requirements .

Stakeholder Coordination: Liaise with legal, compliance, finance, customer-facing teams, and external auditors to finalize SLAs, draft agreements, and maintain governance standards .

Manage communication, sales channel to drive business volumes

Responsible for market landscape, process, partners, business model, partners, tech journey etc

Liaising with lending partners ensuring smooth flow of operations, policies and expectation setting

Develop and maintain reporting & application systems and coordinate information exchange with all stakeholders

Candidate Attributes: