Business Development Specialist

About the company: At Marca Creatives, we are dedicated to building and enhancing personal brands for specialists and businesses alike. We specialize in personal branding and digital marketing, helping clients grow their presence across platforms. We've successfully taken Instagram and YouTube accounts from 0 to lakhs of views through tailored content and targeted strategies. Job Description: We’re looking for a sharp and self-motivated Business Development Executive who’s more of a strategic communicator than a pushy salesperson. The ideal candidate will have a solid understanding of content marketing, social media marketing, and personal branding — and should be able to quickly absorb our business offerings to confidently represent us to potential clients. This is a full-time, on-site role based in Vadodara. Key Responsibilities: Lead Generation & Targeting Identify and target the right businesses, founders, doctors, and creators using strategic market research and segmentation. Email Marketing & Outreach Run email marketing campaigns end-to-end, from writing compelling emails to building and managing prospect lists. Client Communication Communicate effectively with leads via email and calls, offering solutions that align with their goals. Ensure conversations feel consultative and helpful, not salesy. Business Pitches & Proposals Prepare and present tailored business proposals and service overviews covering our key offerings: content marketing, social media, and personal branding. Service Knowledge & Learning Quickly gain in-depth knowledge of the company’s services to confidently pitch and explain them to potential clients. Relationship Building Build and maintain strong, trust-based relationships with prospects and clients to encourage long-term partnerships. Query Handling Address client queries with professionalism, empathy, and a solutions-first mindset. Requirements Minimum 1 year of experience in business development, preferably in a digital marketing or creative agency environment. Strong understanding of email marketing, cold outreach, and CRM tools. Ability to identify and segment target audiences based on business fit. Excellent verbal and written communication skills — especially for emails and first client calls. Quick learner who can grasp the company's services deeply and represent them with confidence. Professional, proactive, and highly organized with the ability to work independently. Salary: Competitive, based on experience and performance Show more Show less